Discover Google Ads Ad Group Best Practices so you can maximize your roas and drive more conversions. In this video, I will go through 5 different tips and strategies related to Google Ads Ad Groups. 1. Create Ad Groups Based on the Topic of Your Landing Pages: – Use landing page themes to create organized ad groups. 2. Your Keywords, Your Ads, and Your Landing Pages Should Be Aligned in Each Ad Group – Create a seamless experience for potential customers. – I recommend targeting Phrase Match keywords for most advertisers. 3. Always Be Testing Either Your Ads or Your Landing Pages – Create multiple ads in each ad group and A/B test to improve results. 4. Use Negative Keywords – Monitor your search terms report and exclude keywords that don't convert. 5. Use Ad Group Level Ad Assets – Add sitelink assets, callout assets, and more at the ad group level.