In this video, I will cover Phone Call conversion tracking in Google Ads. You can actually track specific phone calls back to your Google Ads campaigns and use phone calls as conversion actions. Then, you can optimize your Google Ads campaigns and use a bidding strategy that drives more phone calls for your business. If your main method of lead generation is phone calls, you need to watch this video to properly track phone call conversions. Helpful URLs: Track Clicks as Conversions in Google Ads – How to track click-to-call buttons on your website as phone call conversions: https://support.google.com/google-ads/answer/6331304?hl=en#zippy=%2Cset-up-conversion-tracking-using-the-google-tag Head, Footer, and Post Injections WordPress Plugin: https://wordpress.org/plugins/header-footer/ About phone call conversion tracking: https://support.google.com/google-ads/answer/6100664?hl=en Video Description: Unlock the full potential of Google Ads Phone Call Conversion Tracking with this comprehensive tutorial! We'll guide you step-by-step on how to choose between Google Tag and Google Tag Manager, and how to use them effectively to track Calls to a phone number on your website, as well as Clicks on your number on your mobile website. Select the method that works best for you and get started! In this video, you'll learn: – How to choose between Google Tag and Google Tag Manager based on your specific needs. – Setting up Google Tag or Google Tag Manager for optimal tracking and integration with your website. – Tracking Calls to a phone number on your website using the Google Tag. – Tracking Calls to a phone number on your website using Google Tag Manager. – Tracking Clicks on your number on your mobile website with the Google Tag. – Tracking Clicks on your number on your mobile website with Google Tag Manager. – Setting up conversion tracking for call extensions in your Google Ads campaigns. By the end of this tutorial, you'll have a clear understanding of how to track phone call conversions to optimize your Google Ads campaigns. Armed with valuable insights and best practices, you'll be ready to make data-driven decisions and improve your overall campaign performance. Don't miss out – start mastering phone call conversion tracking today!