The State of Retail: A Look Back to Move Forward
The shopping journey is more complex than ever before, with consumers’ value systems around what, how, and when to buy constantly changing. Because the number of potential decision-making paths has grown exponentially, retailers can no longer manage the millions of touchpoints through manual methods alone. Our newest virtual event will provide a look back at the 2022 holiday season to help retailers understand emerging consumer behavior shifts. We'll also share actionable steps on how to use AI-powered ad solutions to navigate these evolving trends in the year ahead.