Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for lead generation! 00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:44 Optimize toward lower funnel conversion events
01:13 Set your bidding and automation strategies
01:21 Use call-to-actions
01:33 Use existing leads and audience lists
01:45 Refresh and evaluate your assets
01:53 Add asset groups to target different audiences
02:01 Use the ad strength indicator Subscribe to the Google Ads channel → @GoogleAds