If you find that your Performance Max campaign isn’t scaling or driving sufficient volume of conversions, there are a few ways you can optimize your campaign. 00:00 I. What is Performance Max? 00:37 II. Number one: Creative asset mix
01:05 III. Number two: Target Cost per Acquisition or Return on Ad Spend
01:38 IV. Number three: Search themes
02:22 V. Number four: Automatically created assets and final URL expansion.
03:45 VI. Number five: Audit account to make sure exclusion settings are relevant and necessary.