The new customer acquisition goal helps enable you to efficiently acquire new customers through your Google Ads campaign based on your marketing objectives. In this tutorial, you’ll learn how to set up the NCA in campaign construction and into existing campaigns. For more information about the New customer acquisition goal you can visit the Help Center. 0:00 Introduction to the New Customer Acquisition Goal
1:53 Chapter 1: How to set up the New Customer Acquisition Goal in campaign construction
2:21 Set up the New Customer Value Mode in campaign construction
4:05 Set up the New Customer Only Mode in campaign construction
4:51 Chapter 2: How to set up the New Customer Acquisition Goal to existing campaigns
5:00 Set up the New Customer *Value Mode* to existing campaigns
6:48 Set up the New Customer *Only Mode* to existing campaigns