In the time of information overload, decision-making is not as simple as it once was. In fact, 80% of people who have difficulty making purchase decisions say it’s because of too much information or too many options. Information overload has created a paradox of choice, leading to messy purchase journeys that are emotional, and brands now have the opportunity to step up and help customers find resolution. Join us to decode decision-making and discover how you can build trust and be helpful to consumers on their paths to purchase.