It’s no secret that Google was starting at a severe disadvantage when it launched the first Pixel smartphones. The original Pixel and Pixel XL were released in 2016. While that’s …
The Perils of Online Crypto Scams: Phishing Attacks via Google Ads
A new age of convenience and innovation has been brought about by the fast expansion of digital currencies and online trading platforms in recent years. But this change also makes room for more …
Google AdSense unveils innovative ‘Ad Intents’ feature
Google AdSense is launching a groundbreaking feature called “ad intents,” designed to revolutionise online advertising by transforming website text into clickable shortcuts leadin …
Smart Bidding: Basics and best practices | Google Ads
Smart Bidding optimizes ad spend for conversions when you pick the right strategy, set the right targets and conversion action, and focus on the metrics that matter to you. 00:01 Smart Bidding: Basics and best practices 00:43 Pick the right …
Smart Bidding Performance Fluctuations | Google Ads
Some campaign performance variance is normal, and could be due to external factors. However, unexpected spikes or drops may be a sign that other elements are impacting the performance. 00:02 Performance fluctuations in Smart Bidding 00:14 Focus on the appropriate …
Google Ads Tutorials: Create and capture demand with Demand Gen campaigns
Capturing engagement and action across YouTube, including Shorts, Discover and Gmail – Demand Gen campaigns are ideal for social advertisers who want to serve visually-appealing, multi-format ads on Google’s most impactful surfaces available to any advertiser. To learn more about …
Google Ads Tutorials: How to create a Demand Gen Campaign
Follow this step-by-step video for best practices on how to successfully create a Demand Gen campaign in the lens of social advertisers. To learn more about Demand Gen best practices, you can visit this Google Ads Help Center article: https://support.google.com/google-ads/answer/14693848