Check out my Gmail Ads Tutorial for Beginners with examples, ad formats, targeting, and campaign creation best practices. I will show you how to create a Gmail Ads campaign in Google Ads step-by-step. If you have a Gmail account, you have probably seen ads at the top of your inbox. These are also known as Gmail Ads, and they are a form of Google Display Ads that are targeted only to people's Gmail inboxes, specifically in the Social tab and the Promotions tab. Since Email Marketing is one of the best ways to drive additional customers, sales, leads, and conversions, running Email ads is a great strategy. In addition, you can take advantage of Google Display Ads targeting including Keywords, Remarketing, Similar Audiences, In-Market Audiences, Custom Intent Audiences, Life Events, Affinity Audiences, Detailed Demographics, and Demographics. Helpful Videos: Google Display Ads Tutorials Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4GSNaqu0dWM1u6lWfN9Lsa Google Display Ads Tutorial 2020 Step-By-Step – Create Google Display Network Ads Campaigns: https://www.youtube.com/watch?v=NbfaQhlWNQ4 Google Display Network Targeting – Complete Guide To Targeting Options For Google Display Ads: https://www.youtube.com/watch?v=DtkccDSEMyc Create Gmail ads with Custom HTML: https://support.google.com/displayspecs/answer/7019461 Google Display Ads Q&A – 5 Google Display Network Targeting Questions & Answers: https://www.youtube.com/watch?v=ntscm7cRlNk Google Ads Tutorial 2020 – Step-By-Step Google AdWords Tutorial for Search Campaigns: https://www.youtube.com/watch?v=nLH8sIM6xVE You can create Gmail Ads directly in your Google Ads account. You want to create a new campaign, select a goal like Sales or Leads, then select Display, then select Gmail Ads, enter your website, and start creating a campaign. You can use many of the different types of audience targeting options when creating Gmail Ads. In addition, you want to choose a bid strategy that is optimized to help you drive conversions for your business, which would be CPC Enhanced, Target CPA, Target ROAS, or Maximize Conversions. There are different Gmail Ad formats including standard Gmail Ads, video Gmail Ads, Gmail Ads Dynamic Ads, Gmail HTML Ads, and Gmail Image Ads.