To stand out, it’s essential to choose the right advertising strategy, and contextual advertising is a great option for cannabis brands.
Month: March 2023
Spending $800K on Marketing Ideas: Lessons Learned
In this video, you’ll learn about some marketing campaigns we spent money on and our takeaways from those campaigns. ***************************************
Additional Marketing Resources Link Building with Google Ads: Results from $1,245 in PPC Ads [Ep. 3] ► https://www.youtube.com/watch?v=Uz2bGhdnJN0 How to do Influencer Marketing to Grow Your Business (Complete Guide) ► https://www.youtube.com/watch?v=zEgOI1rNlyc Product-led Content: How we Do Content Marketing at Ahrefs ► https://www.youtube.com/watch?v=xOB-Pa2aERs ***************************************
So, we spent over $800,000 on marketing campaigns with no tracking and having no expectations for ROI. Let’s find out if they were worth it or a waste of money. First, we ran a Google ads campaign to earn backlinks. We spent around $16,100 on it to test if you could get backlinks by simply paying your way to the top of the search results with ads. Want to know if it’s a way to go for link building? Watch the video. Next, we revamped our Homepage after five years, intending to add some personality and rethink our messaging. To do this, we hired three different copywriting agencies and spent around $33,000 for their services. The lessons learned were unexpected to say the least. The next experiment was for podcast sponsorships, for which we spent $52,000 on podcast ads in total. Watch the video to learn what we got from these sponsorships. Another thing we did was reallocate our Google and Facebook ads budgets to creator sponsorships. This initiative was multifaceted as we believe that creators should be recognized for their work and expertise. That’s why we’re creating the search engine yep.com from the ground up. Want to learn more about our creators' sponsorships? Watch the video. Finally, in addition to individual creator sponsorships, we spent around $100,000 in conference sponsorships in 2022. Watch the video to learn about the results of these sponsorships and our takeaway from all our marketing campaigns. Timestamps: 0:00 Intro
0:09 Idea #1
1:16 Idea #2
2:16 Idea #3
3:56 Idea #4
5:29 Idea #5
6:03 The takeaways #marketinglessons #marketingexperiments #marketingcampaigns Be sure to subscribe for more actionable marketing and SEO tutorials.
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The Best SEO Conferences For 2023 (Virtual And In-Person)
One of the best places to gain new SEO knowledge and grow your network is at an SEO conference. Take a look at the upcoming events where you can learn from the experts.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner
Free competitor keyword research can be challenging, but doing a competitor analysis to find their top SEO keywords is a great way to find opportunities for your website. In this video, I will show you how to use free tools available through Moz & SpyFu along with tools like ChatGPT, Google Keyword Planner, The Hoth, Keywords Everywhere, RankingGap, and Wordstream. Not only can you find effective keywords to target, you can also create a huge list of relevant keywords that your competitors currently rank for. Video Description: Are you looking for an effective way to spy on your competitors and find their top SEO keywords? Good news: you can do competitor keyword research for free, without having to pay for tools like Ahrefs and SEMRush. In this video, we'll show you exactly how to get started with free competitor keyword research without any paid tools. Find Your Top Competitors in Organic Search Tools like Moz, ChatGPT, SpyFu, and The Hoth can be very useful when you are trying to find similar niche websites to your website. Find Competitors' Top-Performing Content The first step in doing free competitor keyword research is to find your competitors' top-performing content. This will give you an idea of what keywords they are targeting and which ones are working best for them. Use some of the tools we have provided to scroll through the list and take note of the topics and keywords that your competitors are targeting. Another useful tool for finding competitor content is Google itself. Just do a Google search for your competitor's website, and you'll be presented with a list of their top-ranking pages. You can then click on each page and analyze the content to get an idea of what keywords they are targeting. Doing free competitor keyword research without tools like Ahrefs and SEMRush is totally possible. All you need to do is analyze your competitors' content to get an idea of which keywords they are targeting. Once you have identified the keywords that are working for your competitors, you can use them in your own SEO efforts to get better rankings and more traffic. Now that you know how to do free competitor keyword research without tools like Ahrefs and SEMRush, it's time to get started.