In this video you will learn how to run successful and profitable Facebook Ads from zero to $1,000/day in ad spend. This video is made in partnership with my good friend Josh Bak who is our Head Shopify Mentor at Ecom Freedom – our course. 🔥 Ecom Freedom Shopify Course + Unlimited Mentorship 🔥 Learn every single step you need to build a successful, profitable Shopify ecom business in the next 90 days with a goal of $10,000/month. Get 1 on 1 mentorship from our amazing team of million dollar Shopify brand owners. Enroll before the price goes up: https://www.ecomfreedom.com/shopify 💵 Valuable Links + Discounted Shopify Tools 💵 FREE Shopify Starter Pack (All Tools You Need)
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https://www.youtube.com/ecomfreedom About The Video: In this mini case-study, Josh (Head Mentor of the EF Shopify Course) breaks down his Facebook Ad Strategy into three main phrases: Phase one is all about trying to build the foundation and finding audiences. As there’s no data collected at this point, there’s a lot of guesswork here to find winning audiences and combinations. Your ad spend here is pretty low. Phase two begins when some of your ‘guess work’ audiences from phase 1 are becoming slightly profitable. This phase is all about creative testing – making tweaks to the creative of your ads to unlock winning combos. Finding new hooks, new marketing angles, and testing it on your audience. This is a time to be patient until you find something that works really well – it’s all about building the foundation. Phase three begins when your ads start becoming relatively profitable and the ROAS is consistent- then you can ‘graduate’ your winning combinations and start to rapidly scale ad spend. Josh opens up his own Facebook Ad account and walks you along each of these three phases with examples, specific ad spend/ ROAS numbers, etc. Timestamps: 00:00 – Dan Introduction 00:34 – Josh Introduction 01:43 – New Ad Account's Foundations 03:16 – Introduction to The Three Phases of Ad Spend 04:24 – Important Note: Managing Expectations After IOS 14.5 05:06 – How to Be More Successful with Facebook Ads 05:39 – Inside Josh’s Shopify Sales (141k in 3 months) 07:20 – Inside Josh’s Facebook Ad Account – Overview of 3 Phases 07:35 – Phase 1 (November): Audience Testing 08:26 – Phase 2 (December): Creative Testing 09:32 – Introducing Warm/Hot Retargeting (5x Return) 10:25 – Phase 3 (January): Stabilize, Optimize, Scale 11:40 – Warning: Don’t Get Complacent 12:53 – Ad Spend Vs. Revenue Breakdown 15:39 – Josh Outro 17:23 – Dan Outro 18:07 – About Ecom Freedom Shopify Blueprint 18:41 – About Ecom Freedom Shopify Course Thank you so much for watching! Connect with me on social media using the links below. I’d love to talk to you and get to know you. We’re all on this journey toward freedom together 🙂 My Email: danv@ecomfreedom.com
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