lets talk about feeling trapped by a niche and how to get unstuck, creator to creator.



♡ Follow my journey with Superboba (my milk tea brand) https://www.instagram.com/getsuperboba/ https://www.superboba.com/ Feeling trapped in a niche or stuck as a creator? In this video, I’m sharing my journey of overcoming niche burnout and learning how to pivot my personal brand to create content I truly love. If you’re struggling with how to expand your niche, break out of a niche, or even wondering how to reinvent yourself as a creator, this is for you. I’ll dive into strategies for growing beyond your niche, rebranding as a creator, and dealing with the challenges of a creator identity crisis while building a sustainable brand. Whether you’re feeling lost as a creator, unsure of how to pick a niche, or looking for ways to stay creative as a YouTuber, I’ll share practical advice and lessons learned from my own experience. The road to building a multi-dimensional personal brand that allows you to evolve takes time, but it’s worth it. Let’s explore how to get unstuck as a creator, how to make content you’re passionate about, and how to ensure you’re creating with purpose. ♡ Resources Mentioned: Creative Act by Rick Rubin: https://geni.us/bATQx Artist Way by Julia Cameron: https://geni.us/pIq2eN Pivoting Sucks And This is How I REALLY Feel: https://www.youtube.com/watch?v=4kQ_cZKQY98 FREE Trial of Epidemic Sound: https://share.epidemicsound.com/vanessaJAN25 My Epidemic Sound playlist for Vlogs: https://www.epidemicsound.com/playlist/96hfgncr0dkx6amtqu6ae24sahaf83w3/ ♡ ALL VLOGGING EQUIPMENT:
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1:32 – today’s algorithm is the BEST time to go outside of your niche
3:52 – being multidimensional creates SUPERFANS
6:58 – future proof yourself!
9:48 – HAPPY creators make CONSISTENT creators
11:20 – STOP putting labels on your work
13:24 – be an ARTIST again
17:56 – be a category of ONE
19:53 – create a sense of SAFETY
21:52 – creative recovery takes TIME
24:30 – the GLOW UP stars from WITHIN
29:37 – the personal is UNIVERSAL
31:21 – personal brand = what people say about you
32:12 – OWN IT ♡ My 2025 YouTube Equipment: Camera (Sony) ➡︎ https://geni.us/IE6Jp
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