Category: Search Engine Optimization Tips

A complete guide to YouTube SEO. This video will show you EXACTLY how to rank your videos in YouTube. Here’s what you’ll learn in this action-packed guide: First, I’ll show you the right (and wrong way) to optimize your video titles. I call this “Front-Loading”, and it’s something I do almost every time I upload a video. Then, for our second tip, you’ll see how to increase the number of “Video Engagement Signals” your video gets. This is a key video SEO ranking signal. I’ll then show you how to use video tags. Specifically, you’ll see how The TAB Formula helps you optimize your videos correctly. Next up, we have CTR Magnet Thumbnails. Does your click-through-rate impact rankings? Yup! And optimized thumbnails (especially if you use CTR Magnet Thumbnails) are one of the fastest ways to get more clicks on your videos. Then, I’ll dive into video descriptions. Most people sleep on their video’s description, but I’ve found it makes a small but significant dent in your video rankings. Our 6th YouTube SEO tip is to increase the length of your videos. It’s a fact that longer videos rank better in YouTube. How long should your videos be, exactly? My data has the answer. Moving right along to tip number 7, we have a cool little hack to get more people to click on your video. The secret? Optimizing your video title for SEO and click-through-rate. Next up, we have “Rank in Suggested Video”. Suggested video is a big part of getting more views on YouTube. Last up, we have a strategy called “Turning Donkeys Into Unicorns”. This is one of my favorite ways of boosting audience retention – a key YouTube SEO ranking factor. SUBSCRIBE to get higher rankings and more traffic!
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Today you're going to see 9 of my all-time favorite DIY SEO techniques. The best part? None of these strategies require an SEO agency. So if you want to get higher rankings and are doing SEO yourself, I recommend watching this video. Here's some of the cool stuff you'll learn in the video: First, I'll show you a set of words you can add to your title tag… words that can increase your organic CTR. Next, you'll see a cool strategy for finding long tail keywords (and no, I'm not talking about Google Suggest). Our third strategy is to reduce your bounce rate. I show you why Google may pay close attention to your site's bounce rate and use it as a ranking signal. Even though it's not clear if Google uses bounce rate as a ranking signal, they definitely use organic click through rate. That's why I dedicate an entire tip to helping you get more clicks. Next up, I show you not one — but TWO –white hat link building techniques. Yup, backlinks are still super important. That means that link building is a key part of an DIY SEO campaign. And in the video I outline two strategies that work insanely well. And finally, I show you a simple way to create the type of content that Google wants to rank at the top of the first page. I end the video with a quick bonus DIY SEO strategy. SUBSCRIBE to get higher rankings and more traffic!
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Want to do keyword research the right way in 2019? Then check out this insanely actionable SEO tutorial. In this video I'll reveal my 5-step process for finding awesome keywords that your competition doesn't know about. Here's a breakdown of what you'll learn: First, I'll go over the first step to having any sort of success with keyword research. You see, most people fire up a random tool and pick a keyword out of thin air. But there's a better (and smarter) way. Next, I'll get into the ninja strategies that I use to find topics and keywords. Many of these are a bit outside the box, but they work. Then, you'll learn how to pick a keyword from a list of options. If you've ever wondered: "OK so I have a bunch of keywords…how do I pick the best one?", you'll really enjoy this section of the video. Here's where I'll show you which factors matter when deciding between different terms to optimize your site around. And finally, I'll cap things off with a sweet little bonus tip (and a mini case study). Of course, like any of my videos, I also sprinkle in LOTS of examples, pro tips and case studies. I'll also show you how I use the Google Keyword Planner (and a few other tools that I recommend). In short, if you want to learn how to do keyword research, I recommend checking out today's video.

Want to see an SEO strategy that actually works? Then you'll love this step-by-step case study. In this case study I'll reveal how I boosted my organic traffic by 175.5% in 30 days using one of my favorite SEO strategies: Guestographics. And I reveal the entire step-by-step process in the video. Specifically, you'll learn: First, I'll cover to create create infographics that people want to share (I focus on visual content, but the same rules apply to blog posts, podcasts and videos). Next, and this is KEY, you learn how to promote your content the right way. And no, I don't mean "share your content on Facebook" or "email 1000 people with the same generic email." Instead, I show you a simple system for getting your content in front of the influencers in your space that are likely to share it. And of course, along the way I provide lots of examples, scripts and case studies to help you easily implement what you learn. SUBSCRIBE to get higher rankings and more traffic!
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Today you're going to learn 9 of my favorite on-page SEO strategies. I probably don't need to tell you that on-page SEO has changed a lot over the last few years. Today, Google is VERY sophisticated about how they evaluate a page's content…which means that old school keyword optimization doesn't work as well as it used to. Fortunately, there are still a bunch of techniques that you can use to rank high in Google. I cover all 9 of them in this video. Our first factor is to use short URLs. Industry studies show that pages with short URLs may have a slight edge in Google's search results. You also want to include your keyword in your URLs. Next up, we have LSI keywords. These help Google understand the context of your page's content. You also want to publish long content on your blog. Why? Longer content tends to rank better in Google. Don't forget to optimize your title tag for CTR. In the video I show you two strategies that can help boost your click-through-rate. Also, add a few external links in each article. I reveal a study in this video that shows why external links are important. Don't forget about internal linking. This is also important. Our second-to-last tip is to optimize your page (and website) for sitespeed. This is one of the few ranking factors that Google has confirmed that they use. Finally, include multimedia in your content. I've found that this helps boost user engagement –something that search engines directly measure. SUBSCRIBE to get higher rankings and more traffic!
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If you want higher Google rankings, this SEO tutorial is for you. In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques. And that's exactly how this SEO tutorial is structured. First, you'll learn how to improve your site's loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings. Next, we tackle technical SEO — a critically important part of succeeding with SEO. Once we cover technical SEO, it's time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn't know about (#2 is my favorite). Now that you have a keyword, it's time to create content around it. But not just any content, content that makes people say: "WOW!". I'll teach you some actionable tips to do just that. Finally, it's time to promote your content. Most people fail with SEO because they don't do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step). And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years. SUBSCRIBE to get higher rankings and more traffic!
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