Category: Search Engine Optimization Tips

The Ultimate WordPress Marketing Setup: 7 Advanced Plugins to Catapult Traffic and Sales // There are a lot of plugins out there, and as a marketer you know that there's so many to choose from. Some do the same thing, some may not work with other plugins. Which one should you use to make sure that you're getting more traffic, and more sales? Today I'm going to go over The Ultimate WordPress Marketing Setup; Seven Advanced Plugins to Catapult Your Traffic and Sales RESOURCES & LINKS: ____________________________________________
Calculated Fields Form – https://cff.dwbooster.com/
Title Experiments – https://wpexperiments.com/goodbye/
Gravity Forms – https://www.gravityforms.com/
WP Mail SMTP – https://wpmailsmtp.com/
SendGrid's SMTP – https://sendgrid.com/solutions/smtp-service/
Yoast SEO – www.yoast.com/‎
Broken Link Checker – https://www.brokenlinkcheck.com/
RafflePress – https://rafflepress.com/
____________________________________________ The first plugin, Calculated Fields Form. It's one of the easiest ways to create a tool on your website. Tools attract backlinks, visitors, search rankings, just like a Ubersuggest. It's one of the most linked-to sections of the Neil Patel site. Why? Because it's a tool. People love free tools, whether it's calculators for finance, mortgage calculators, nutrition calculators, health calculators, A/B testing calculators. The next plugin I have for you is Title Experiments. It allows you to test click through rates of different title variations of your posts. Remember, eight out of 10 people will read your headline, but only two out of 10 will click through, and read the rest. It's all about your headline, so when you're creating a blog post, I want you to come up with at least five variations, and start testing them, and you can do so through this plugin, because the more clicks you get, the higher your rankings will be. The third plugin Gravity Forms. You want qualified leads for your business, right? I do this at neilpatel.com with a multiple step form. Multiple step form reduces friction, and increases conversion rates usually by 10 plus percent. Gravity Forms allows you to build multi step forms, polls, quizzes and surveys. It's super effective. The next plugin, WP Mail SMTP. It's configured with SendGrid's SMTP. It makes sure that your emails hit customer's inboxes. If you're selling anything through your WordPress site, you usually are sending out emails, and you'll find that they're going to Promotions tab, or Spam tabs. SendGrid offers a hundred free emails a day, and if you use this plugin, it's a great way to make sure their emails hit their inbox. The next plugin, the Yoast SEO plugin. I could go into this one, but it's pretty self explanatory. It does everything that you need from markup to title tags, meta tags, to creating a site map for you that you submit to Google search console. It does most of the stuff you need. Next plugin, Broken Link Checker. This monitors links on your entire website. It detects broken links, and missing images. It prevents search engines from following broken links. You can then use this plugin to quickly edit, and fix the broken links, create a better user experience, and it should help with your rankings in the long run. Another plugin that I love is a RafflePress plugin. It allows you to host giveaways on your website. This helps with virality, right? Because you can do things like when you do a giveaway, you can get more votes through social voting, so you can integrate social media sites, and the more people share it the more votes they get. It also has email integration, so you can send out email blast, and encourage more people to enter in the contests, and giveaways. It also has tracking and retargeting, and all this stuff built into this one plugin. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ #DigitalMarketing #NeilPatel #SEO

Having a heard time getting links? Learn 5 actionable link building strategies to get powerful backlinks even if no one knows who you are.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 ***************************************
Additional Link Building Resources How to Build Unique Backlinks With Resource Page Link Building ► https://www.youtube.com/watch?v=8f4YTubL6cM&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=5 How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=3 How to Find Someone’s Email Address (in Seconds) ► https://www.youtube.com/watch?v=HA5tLHG80js&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=11 How to Write Outreach Emails (That Won’t Get Ignored) ► https://www.youtube.com/watch?v=nAIWG8883uo&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=2 Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m ***************************************
In this tutorial, you’ll learn which links you should focus on creating first if you have a brand new website. We’ll also show you how to progressively get more powerful links as you build your brand and credibility. Let’s assume you currently have zero backlinks. The first thing you should do is to build links to your homepage. The first strategy is to build citations. Citations are online mentions of your business. We’ll teach you how to find these opportunities. Next is to try and acquire high-quality, authority backlinks. We’ll show you the exact method on how you can get links from top publications like Forbes and The New York Times. The third strategy is podcasts. Podcasts are always on the lookout for interesting guests and will typically provide a link back to the guest’s homepage. You’ll learn some strategies on how to find these opportunities so you can pitch yourself as a guest. Now, links to your homepage alone won’t be enough to build sustainable and growing traffic. You’ll also need links to your pages. How do you do that? Sam will teach you two link building strategies you can use to get page-level backlinks. These link building strategies should help your new website build authority, credibility, and trust over time — which will help you get backlinks much easier in the future. #linkbuilding #backlinks #seo #seotips Be sure to subscribe for more actionable marketing and SEO tutorials.
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How to Turn Ice-Cold Visitors into Loyal Customers Fast || Look, it's easy to convert someone that knows you into a customer, someone that already trusts your brand, someone that's heard about you from a friend. But what about ice-cold traffic? And that's why 98-99% of your visitors never convert. Because they're ice-cold. But there must be a solution to this right? Well, there is. Today I'm going to teach you how to convert ice-cold visitors into loyal customers fast. RESOURCES & LINKS: ____________________________________________
ConvertKit – www.convertkit.com/‎
Mailchimp – www.mailchimp.com/‎
Intercom – www.intercom.com/‎
Nextiva – https://www.nextiva.com
Slack – www.slack.com/‎
____________________________________________ Step 1 – Offer value first. Everyone's trying to convert their visitors into customers. And you can do that. You can try to pitch your brand-new visitors and tell them, "Buy buy buy". And you can show them everything you want. But most of them won't. Why? They don't know you. They don't trust you. Yeah Amazon can get away with this but everyone knows who Amazon is. If you want to do well you got to build relationships first. You got to give them awesome amazing information first that helps them. In other words you got to put them first. So that's why I like creating content. And there's a huge trend that happening right now. If you look at a lot of the ads that are happening on Facebook and Google, people are first driving people to content that educates and then selling them. "Why?" You're probably asking. Not only is it cheaper per click but these visitors are more likely to convert because they're getting to know you first. So help them out first. Give them a ton of valuable information. No one's just going to buy from you without adding value first. When you help them out first they're more likely. Now the other thing you want to do is for all the people who are converting and buying, you want to have a pixel on your site so that way you can create lookalike audiences for both Facebook and Google so they in the future can show your ads to relevant people that are just like the ones who have already purchased. Step 2 – When someone's reading your content give them a little extra in exchange for a small commitment. So what I like doing on the Neil Patel site, and you'll notice this is I have things like quizzes. You take a quiz, you crit it, you go through it, I'll give you some free amazing information as long as you give me your name, email address, and phone number. Why do I do this? Because if you're willing to give me a small commitment it shows that you're interested. We're building a connection, a rapport, its easier then for me to sell you on stuff later on. And you want to go above and beyond, make sure you check out messenger opt-ins or push opt-ins. Like you can do a Facebook Messenger opt-in in exchange for an ebook. You can do the same thing with a push notification. Step 3 – Follow up and nurture your emails. Don't expect people to just automatically convert. You have to nurture even if they opt in. So what I like doing is email sequences. Any email software from ConvertKit to Mailchimp, they all offer this. Cause then when they come back to my site it's easier for me to convert them. I also do push notifications on a regular basis. I'll send them more and more information that helps educate them. Do the same with Facebook Messenger. Every time I release a new blog post, push out through Facebook Messenger. It gets more people back to my site. I'm showing value Step 4 – When someone comes to your website an easy and quick way to build that connection with them is through live chat. So there's tools like Intercom where you build that connection with people really fast in a matter of five minutes. My buddy Yaniv from Nextiva he tells me one third of his sales come from people on the site, one third comes from people dialing into their phone numbers, one third comes from Intercom. If you follow all those tips you'll be better off, you'll convert way more of your visitors into customers instead of having maybe 1% of your visitors converting into customers and the 99% going away and never coming back. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Qf9IOEohZBM #CRO #NeilPatel #Traffic

How to Leverage Instagram to Actually Make You More Money // Have you heard the saying that Instagram likes and followers and comments aren't going to pay your bills? Well, there's actually some truth to that. But if you know how to use Instagram right, it's actually totally wrong. Today, I'm going to teach you how to actually leverage Instagram to make you more money. RESOURCES & LINKS: ____________________________________________
Affiliate Summit – https://www.affiliatesummit.com
JVZoo – https://www.jvzoo.com
CJ Affiliate – https://www.cj.com
OfferVault – https://www.offervault.com
Click2Sell – www.click2sell.eu
CommissionSoup – https://www.commissionsoup.com
ShareASale – https://www.shareasale.com
FlexOffers – https://www.flexoffers.com
____________________________________________ Step 1 – Build your account for one specific problem. In other words, you want to solve one problem for one audience. It's really hard to just be an influencer just because your life is cool, or you have some cool pictures of yourself that are half naked. That doesn't really work these days anymore, and I wouldn't recommend that. Solve one problem for one audience. When you do that, you're going to have a super focused community, so when you pitch products and services to them, they're much more likely to convert. The second tip I have is differentiate your account. Don't just do what everyone else is doing. If you see everyone else posting the same type of content, if you do the same thing, you won't do well. Once you've figured out what's working, the stuff that is, double down on it. What doesn't perform well, stop doing it. Now, once you've figured out the formula what's working well, you need to go back and retest this every few months, the reason being is Instagram's constantly changing their algorithm. Step 3 – Run ads on Instagram to your top-performing content pieces. That way, the stuff that's already doing well, you're going to grow more awareness, more followers, you're going to get in front of more people who are much more likely to convert into customers. Step 4 – Start running giveaways and promotions and challenges. You're probably wondering, Giveaways only work if you're giving away something that's very valuable and super related to your niche. Step 5 – Sponsored posts on other accounts. So, there's other influencers within your niche. If you can do sponsored posts on their accounts and promote your profile, you're going to build a bigger, more loyal base within your exact space. And when people are doing those sponsored posts, make sure that in their bio, they include that you're running a contest and a giveaway and people should look there and click through so they can go over back to your profile and your website of course as well. So the people who are doing this on their profile, they need to change their URL to your site URL. And as I mentioned, don't do it for random accounts, has to be super relevant. I can't emphasize that enough. Step 6 – Leverage micro-influencers to sell your products or services. There's a lot of companies out there on Instagram that are crushing it, especially niches like health and fitness or fashion. Micro-influencers on the other hand, even when I was talking to him about this, he has a high conversion rate from micro-influencers. And there's a lot of sites that can help you find the right influencers. Such as influence.co. It's a great site to find very targeted influencers. Step 7 – Find affiliate products that can be very valuable to your audience. Now, if you do all of that, you'll find that your Instagram profile can generate you good money, you can make a living off of it, you know, and then when people tell you, "Ah, you're an Instagram influencer, you can't make money from that," you'll be able to show them real stats and data that you can do well from Instagram. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/HyIj1MgrDww #DigitalMarketing #NeilPatel #Instagram

What I’m Most Excited About in 2020 as a Digital Marketer // 2019 has been an amazing year for me so far. I've had a lot of impact on the SEO community and the marketing world. But I'm even more excited for 2020 because there are some things that are going to change drastically. Not just in what I'm doing but just the overall marketing industry. Today, I want to show what I'm most excited about in 2020 as a digital marketer. RESOURCES & LINKS: ____________________________________________
Jetson AI – https://www.jetson.ai
Google Voice – https://voice.google.com
Comscore – https://www.comscore.com
June Oven – https://juneoven.com
Nextiva – https://www.nextiva.com
MobileMonkey – https://mobilemonkey.com
ManyChat – https://manychat.com
____________________________________________ The first thing I'm excited for in 2020 is an omni-channel approach. I've been talkin' about this a lot in 2019. In 2020, we're going to see this more than ever. Now, yeah, you can be like, "Yeah, I make "good money from SEO. "I could make good money from Pay Per Click." Which supposedly by 2020, according to Comscore, half the searches will be voice related. That's why I'm excited about omni-channel approach. Yeah, sure, the existing channels that you and I are familiar with, they are saturated. But there's always these new channels that are coming up that aren't as competitive. The second thing I'm excited about is content marketing has gone way above and beyond just text-based content. According to Myles, roughly 21% of the results that show up in a Google listing are video-based. Did you know that Google also ranks podcasts? They can transcribe your podcast and show it within the search results. That means now if you want results from SEO, you don't just have to create text-based content. You can do more videos, you can do podcasting. If you haven't started producing those types of content, make sure you start doing so in 2019. That way, in 2020, you'll see the effects of them and more traffic coming your way. The third thing. Personalization is huge. You're going to start seeing fridges and offline devices start giving you customized advice and marketing campaigns for you. And I can't wait for that. Such as, the June Oven. So you're going to start seeing marketing integrated into these devices which you and I will be able to leverage much more in 2020. My buddy, Yanee from Nextiva, one-third of his sales roughly come from Intercom. I bet you in 2020, more sales will even come from things like live chat. So make sure you add it to your website. Have more sophisticated bots, and make sure you have humans to take it over. So these solutions will start integrating more videos so you can actually interface and communicate with your potential customers. Now, speaking of chat, the next thing that is going to be huge in 2020 is going to be chat bots. Specifically, Facebook Messenger. Whether it's MobileMonkey, ManyChat, whatever platform you decide to use, they're going to be huge in 2020. Sure, in the United States more people may be leveraging, let's say, text messaging from their mobile phone because it's free. But in most countries, that costs money. Hence, WhatsApp is really huge. And once Facebook Messenger starts integrating all these services, chat bots are going to be way bigger than they are today. The sixth thing that I'm really excited for is the internet of things. In other words, smart device marketing. You're going to start seeing way more ways we can monetize and market on smart devices. Whether that's just Alexa, whether that's your mobile phone, whether that's a iPad, it doesn't matter. People are developing more and more technology. I mentioned this a bit earlier in this video, Jetson AI. They're already creating AI technology so people can start selling on things like Alexa devices. But they're not the only ones. And the last tip, and I'm most excited about this one, is Ubersuggest. I can't wait for 2020. In 2019 I've already done a ton of things in Ubersuggest such as, providing free rate tracking, providing a log-in that alerts you when things are good or bad with your SEO. Providing even more key risk suggestions through things like comparisons and questions in a bigger keyword database. But I'm really excited for 2020 because I'm trying to build a tool that does the SEO for you. In other words, it automates a lot of SEO out there so that way you don't have to do it manually anymore. So, thank you for watching. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/vgd-IhqEUBI #Marketing #NeilPatel #DigitalMarketing

Want to automate part of your link building? This tutorial will show you how to use Google Sheets to find and validate prospects (with email addresses) in under 15 minutes. Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 ***************************************
Additional Link Building Resources Copy My Link Building System: How to Get Backlinks “At Scale” ► https://www.youtube.com/watch?v=Ovu2ZYWgOJQ&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=6 Guest Posting at Scale: Get Tons of High Quality Backlinks ► https://www.youtube.com/watch?v=aQK1Vbgb-RY&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=4 How to Build Unique Backlinks With Resource Page Link Building ► https://www.youtube.com/watch?v=8f4YTubL6cM&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=5 How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=3 How to Write Outreach Emails (That Won’t Get Ignored) ► https://www.youtube.com/watch?v=nAIWG8883uo&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=2 Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m *************************************** Copy our Google Sheet template here ► https://docs.google.com/spreadsheets/d/1_vRXSCpHdad2Efuuc5nTAyNO8rPqSkKb3NjtPon7ffY/copy In this tutorial, you’ll learn some Google Sheets formulas you can use to automate parts of your link building. The example template we’ll be building will be to kick off a guest posting campaign in 15-minutes. In order to do that, you’ll need three data points. The URL or domain of the prospect
Someone’s first name
and their last name. You’ll learn which tools to use to acquire these data points within just a couple of minutes. Once you have them, it’s time to create your own Google Sheets template and start getting backlinks. If you’re an Ahrefs user, you can copy the sheet to your own Google Drive, follow the instructions on the Instructions tab and make reference to this video for specific steps. Otherwise, you can follow along with the tutorial to set up Google Sheets for a guest posting campaign. When you’re done, you’ll have a nice list of websites, names and email addresses you can add to your favorite outreach tool and start building some backlinks. The best part is: you’ll be able to apply your Google Sheets knowledge to build other templates for link building in the future. #linkbuilding #guestblogging #howtousegooglesheets #googlesheets Time Stamps 0:38 – Find link prospects with contact details
2:31 – Create an outreach template
7:46 – Find emails for outreach
8:51 – Validate email addresses
10:05 – Match valid email addresses with the outreach template Be sure to subscribe for more actionable marketing and SEO tutorials.
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In this special livestream, Neil Patel and Aaron Ross are sharing their top tips, strategies, and stories about how they use sales and marketing to grow companies and generate more revenue for them. What you'll learn: – Growth hacking strategies, tactics, and our top tips that you can use to grow your startup or company.
– How to integrate inbound and outbound strategies so you can see more results faster. – How to use marketing and sales to close big contracts with enterprises. ____________________________________________ RESOURCES & LINKS: Neil Patel's Double-Your-Traffic Master Class (video): https://www.youtube.com/watch?v=hKYCO8DgZwA& The Future of Marketing – in 2020 and Beyond (video): https://www.youtube.com/watch?v=bGQG_-OG6fs ___________________________________________ ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more growth hacking tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #DigitalMarketing #NeilPatel #AaronRoss