Category: Search Engine Optimization Tips

If you took all the websites that generate the most traffic, what do they have in common? Do they actually do good in any form of SEO? Or is link building even thing for them? What makes them so successful? And how can you replicate that? Today, I'm going to break down nine things you didn't Know about the world's top websites in search traffic. TRAFFIC GENERATION PLAYLIST: ____________________________________________
The Fastest Ways to Bring Traffic to a New Website: https://youtu.be/LdnWx49LUJc 5 Tools That'll Help You Drive Traffic to Your Website: https://youtu.be/DcWZHqQ9Hg8 5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead: https://youtu.be/yX20m5mprCE
____________________________________________ Alexa has a list of the top websites in traffic and I'm using it to draw these conclusions today. When you look at those websites, there are a few things that they have in common. Well, the first takeaway I have for you is their branding is their biggest asset. The vast majority of keywords is made of branded keywords. For example, Craigslist is a 22nd most ranked website in the world according to Rank Ranger. It gets more organic search traffic than Apple and Netflix, Walmart and many of the other big brands. Action at them, capitalize on your brand and try to build a big brand over time because that'll help you get more search traffic. Takeaway number two, they've established authority already. Because their brand is so big, big companies typically don't have to work as hard as you do. So the third takeaway I have for you is, there's always social component to them, and user generated content machine that allows big websites to have new content being published at scale on a daily basis. It's no surprise that big brands have big presence on social media. It's also no secret that Google is watching social signals carefully, such as followers likes, shares, comments. Also, brands can dominate through user generated content strategy. It's an easy way to scale fast versus you having to pay your own writers, which is super expensive, in the long run. The fourth takeaway, websites that don't rely on user generated content, have put content production in the center of their strategy. The New York Times get an estimate of 59 million organic visitors per month, and they rank for about 45 million organic keywords. This is because they publish around 230 pieces of content a day. Just imagine that, 230. Whereas about a news article or blog post or multimedia pieces. They're a content production machine. The fifth takeaway is authority. It's super important. As I somewhat mentioned above, these big brands have established authority in their space. Even if the site doesn't have a huge Content Marketing Strategy, they still hold high authority in Google's eyes, who found the company who invented serrata does virtually no marketing, when they still rank for over 5000 organic keywords of the content on that is posted on their site. Now, the next thing you're probably wondering is, do these big brands actually build links? Well, that leads me to takeaway number six. They don't really need to build any links. And here are some reasons on why. The first reason is newsworthy content. The second reason is establish brand trust. So the next question you're probably wondering is how is user experience in those websites? Well, that leads me to takeaway number seven. They deliver on what they promise. People aren't just buying products anymore, They're buying companies who represent and make these products. They're buying the brand, they're buying the experience, right? Nike creates experience. Brand trust is always a top priority. Just look at Geico, for example. Their motto is 15 minutes can save you 15% or more on car insurance. That line has become a marketing basis around the entire sales strategy for years. They follow through on that promise, which is why they do so well. And that also leads me to takeaway number eight. When you think about user experience, you also think about amazing load time. This is a huge factor in Google's rankings now. This is the last one. It's all about personalization and that's where the web is moving. It's a huge investment that everyone's trying to use in their website marketing. So it's all about personalization. If they start showing me things for dogs or cats, I probably wouldn't come out that well because I don't have any animals. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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You want your business to succeed, right? Well who doesn't? Because you want to succeed, you're out there looking for information, trying to improve. And other people know that. And because they know that, they're continually hitting you up with scams. And people are creating all this information out there, telling you what you should be spending your time on, but it's providing little to no results. Today I'm going to show you the biggest SEO and digital marketing scam that you're still falling for. TRAFFIC GENERATION PLAYLIST: ____________________________________________
Rank #1 on Google Using 7 Free SEO Tools: https://youtu.be/snqHKBYfkQw How to Find Endless Content Ideas With One FREE Tool: https://youtu.be/Vt2GOyLIHWk 7 Free Tools to Rank #1 in Google | SEO Optimization Techniques to Skyrocket Your Rankings: https://youtu.be/jhnNOlhPbyc SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020: https://youtu.be/gmB_TC92I8w How to Increase Your Search Rankings Without Link Building: https://youtu.be/qSDVFMTWN6w How To Write Content That Ranks Page #1 on Google: https://youtu.be/pSWCotmPC58
____________________________________________ You've probably heard about this from time and time again in digital marketing. Hey, use this tool, and you can have your SEO run on autopilot. No need to create content. No need to create backlinks. Heck, you don't even need to look at your website. Who wouldn't want something like that? Trust me, I'm trying to still build something like that, and it's not easy, and I haven't figured it out yet. So the first thing you need to avoid is automatic content creation. A lot of that is article spinning. Remember, Google wants to rank what people want to read first. Your article spinners aren't going to do that. If you aren't familiar with what article spinning is, it's about software where you just copy and paste the content into, and it adjusts it and changes the wording around, using synonyms to figure out new ways to create content that is plagiarism-free or duplicate content free. And when you do that, trust me, Google knows this, and you'll find that that content doesn't rank at all. People use them because it saves them a ton of time. No one wants to write content manually. They want to do this all automatically. So, why are they so bad for SEO? It's because they mainly produce low-quality content that's really unreadable. Google has taken readability into account when monitoring blogs. If people are bouncing from your blog, because they can't read it, it's going to hurt your rankings badly. The next type is content that you want to avoid is content scraping. In short, and essentially, it's stealing content from other websites, and this is never a good idea. If you take content from others' websites, and you're using their data, you want to cite them as a source. And the reason it's bad from SEO is Google knows it's duplicate content, even though they don't penalize for duplicate content, they're not going to rank you high for content that's just copied and plagiarized from people who have released it five, six years ago. The key with your brand online, and I can't stress this, is about creating a loyal user group. And you don't do that by just copying other people's content. You do that through authenticity. You do that by creating amazing content, creating amazing service, amazing experience that people want to deal with. Now another form of content creation that people are doing that's really bad, is content generation automation. This is the worst automation tools out there. This tactic has almost never worked, not too many people are doing this form of content creation because it's super-low quality, but you want to avoid it at all costs. Especially when people are like, hey, we'll sell you content for three dollars, five dollars? Chances are, they're using tools like this. So, what's your solution, right? Well, you should be writing your own content, your own unique brand voice, with your own unique tone, that resonates with your business, and your marketing. It's all about doing what's best for your readers. If you don't think that you're a good writer, you can look to hiring other freelance writers from jobs at problogger.net. Now another big scam out there is automated link building. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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How Did Amazon Get So Big? (The Marketing Secrets Behind Amazon’s Growth) | In terms of revenue, Amazon is the biggest company in the world. They have over $232 billion in revenue, and that was just in 2018. '19's even bigger, and '20, '21 will be bigger as well. And did you know, as we're getting into the '20s, Amazon is growing at roughly 20% year over year. That's roughly $40 billion in more revenue each and every single year that they're adding to their bottom line. Today, I'm going to go over how Amazon got so big and the marketing secrets behind their growth. ECOMMERCE EXPLOSIVE GROWTH PLAYLIST: ____________________________________________
7 Proven Ways to Grow eCommerce Sales By 50% or More : https://youtu.be/ECFguym4230 99.9% Of eCommerce Products Will NEVER Sell Without this! | eCommerce Marketing Strategy : https://youtu.be/GkOM7q9BYGQ 4 Ways to Use Pinterest to Drive Traffic and Grow Your Ecommerce Business : https://youtu.be/FDzBMxzgZCo
____________________________________________ In 2008, Amazon listed their company vision as, "Relentlessly focusing on customer experience, "by offering our customers low prices, convenience "and a wide selection of merchandise." This definitely shined in their marketing approaches. Convenience was a huge factor. Free shipping? Have you ever wondered how Amazon affords to pay for all that free shipping? Well, it's not cheap. It actually costs Amazon around $1 billion per quarter but how did they make money? Well, then there's Amazon Prime. There are nearly 54 million Prime members. With a yearly fee of $99, simple math tells you that the revenue generated from Prime alone is roughly $5.4 billion a year, which allows Amazon to offer all the benefits that it does. Amazon knows when you're going to run out of paper towels and it can even notify you, show you at the right time and even has buttons where you can push so that way, you're like, "Hey, I need to automated toilet paper delivery "at this date and time." In many cases, they're not just doing two day delivery, they're doing same day, if not next day, worst case. And that's how they're building amazing customer loyalty, which gets me into my next point, right? So, he wanted to create an open, transparent product review system where anyone can talk about, "Hey, this is good, this is bad, "here's what I didn't like." And that's important, because 80% of your future profits will come from just 20% of your existing customers. And that's why you want to encourage amazing reviews with your products and services. Amazon also has Prime Perks, which has helped them grow fast. Creating a Prime membership allows loyal customers, right? From free shipping to next day air, two day air, in some cases, some days, even same day delivery. By going above and beyond for your customers in your marketing, and continually offering more and more for the price, this is how you win over customers. Now, another thing that Amazon did really well that we can all learn from is their email marketing. Now, the email verification for orders allows Amazon to collect people's information and create Prime accounts if they opt to. This allows Amazon to collect user data based on login information, and make the user experience much more personalized. Remember, that's where the web is going, it's all about personalized experiences versus showing generic stuff. I never see Amazon recommending pet products to me because I don't have any pets.And then, they'll even tell me and encourage me to use Audible because they see I'm buying so many business books. Another thing that they've done really well is technological innovations. Look, marketing crap products is really hard but marketing good products makes life easier. Amazon Kindle came out a long time ago and what they started doing is like, hey, let's make it so it's really easy to read a book. Amazon is the undisputed leader in e-readers and it accounts for roughly 80% of e-book sales. Fire Stick, this is an effort to compete with streaming services like Roku and Apple TV, Amazon has created the Fire Stick. It's become one of Amazon's most successful hardware hits with over 37 million active users worldwide. Amazon even recently began partnering with TV companies, like Toshiba, to create the Fire TV, its television paired with the Fire Stick capabilities, and Alexa. Another thing that they've done is Echo slash Alexa, right? You've seen those Echo Dots or those Alexa devices. There are nearly 118 million home assistant devices in the US alone. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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You're selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay hundreds of dollars for ad clicks, maybe even thousands. But when you look at your conversions, you're not even breaking even when it comes to your admen. What should you do? Today I'm going to show you why 96% of landing page visitors will never convert and how to improve that. HIGH-CONVERTING LANDING PAGES – PLAYLIST: ____________________________________________
The Anatomy Of A High Converting Landing Page : https://youtu.be/hcPxMuxh5Tc How to Make a Beautiful Landing Page That Converts : https://youtu.be/HJUm-MwLJMg 7 Landing Page Flaws That’ll Kill Your Conversions : https://youtu.be/U5t2IQv6kJQ ____________________________________________ Did you know that 4.02% is the average conversion rate for a landing page according to unbounce. That means on average, almost 96% of your visitors won't convert at all. I'm going to show you some of the things that have the potential to ruin conversions on landing pages, and also how to provide you with the guidelines on how you can improve your conversion rates. So there are three important UX factors that can affect your conversion rate, the first is page speed. It's not only amazing content that gets people to convert. It's also if your page loads slowly can lose you a lot of ledes, right? So speed time is super important. Did you know that 50% of users expect a website to load in less than two seconds. Studies show that as page speed decreases bounce rates go up. The second thing when it comes to UX factors is your call to action placement. Have you ever heard the term above the fold, this is commonly used term by digital markets to describe the placement of content on web page above the fold refers to all the content that is on the web page before you have to keep scrolling down below the fold is all the content that shows after you start scrolling down. If you have content that's above the fold and is getting used a lot, but there's no action point to take, you're going to lose money. And if you have all your call to actions below for your invisible content right below the fold, where people are barely viewing it, you're going to get a lot less clicks, and in theory, you're going to make less money. Now for some products or services, you could be like, wait my products too confusing. I can't put up above the fold, It takes me too much text to describe what I'm selling. Well, you could do that in a video so that way you can get more things above the fold. Now, sometimes you may want to put your CTA below the fold. Now the trick with this and unbounce had a study on this, they found that if you put less content above the fold, it causes people to scroll more. So if your goal is to have all your CTAs below the fold, then you don't want to have too much content above the fold, because that's how you can get more and more people to scroll. And you can use Crazy Egg to run a scroll map test or a heat map test to see where people are clicking on your page. To help you determine where you should be placing your call to action. The big takeaway I have for you is don't be afraid to ab test with your call to action placement, and make sure it's optimized for UX and place more than one call to action on a page. Sometimes having 2,3,4 is better. Now last but not when it comes to UX, you want to remove excess clutter. landing pages typically have one goal, and that's to get a user to convert. The design of a landing page should be simple and easy to navigate. You don't want to throw a ton of information to your audience of one static page. Too much clutter can drive users away from your site. By clutter I mean content, navigational links and too many images. Navigation at least can tempt people to click away on other pages of your site that aren't optimized and focusing people on converting and putting in their credit card. HubSpot tested to landing page variations on many different pages of the site with navigational links and one without navigational links. Their free trial landing pages so 14% increasing conversions without any exits. Their demo page, so increase of 28% without any links. By keeping pages navigation free, users are less than likely to get distracted and bounce. Let's put it this way navigational links cost you money. Conclusion, if you focus on the three things that I mentioned above, you are much more likely to convert visitors into customers. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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There are an estimated 30000000 companies in the world today. That's roughly one company for every 26 people. With so many brands in the world, ranging from huge brands like Coca-Cola and Apple, to small brands like Mom and Pop shops. It's becoming harder and harder to stand out. So how can you create a brand name that can help position your company in this increasingly more competitive scenario and stand out from a huge crowd? Today I'm going to teach you how to choose a great business name that will help you grow your brand. POWERFUL BRANDING STRATEGIES PLAYLIST: ____________________________________________
A Detailed, Newbie’s Guide to Building Your Brand in 2020 : https://youtu.be/ycD-6vLYASA Personal Branding How to Go From Zero to Hero in No Time : https://youtu.be/8KvyKt1c9ao How to Create a Personal Brand and Get Noticed : https://youtu.be/OjA5uYe7PW0 The Importance of Building a Brand | How to Measure Size of Your Brand : https://youtu.be/q5wHgm7xtEk
____________________________________________ There are so many businesses nowadays, it can be hard to find a good business name. Over 627000 businesses open each year, according to the Small Business Administration. That is 627000 fewer names to choose from every year. Well, if you're worried, don't worry, I'm here to help, so don't worry. First off, let's start off by going over what makes a good brand name. Repetitive brand names affect consumers' branding elevations, reactions to cross-selling and product choices. A good brand name can be any number of things. Meaningful, right? That cultivates a positive emotion and connection. Visual, brand name that's communicated through design or logo. Distinctive, stands out from your competitors. And Accessible, easy to interpret. These are just a few ways in which a brand can provide value. However, the most important question that you need to ask yourself is, especially when you're creating a brand, does it resonate with your audience? The first thing is, consider the audience you're targeting. If you're targeting a hedge fund investors, do you think a name like Jelly Belly or Coca-Cola would work? Especially for creating some hedge fund type of product? Of course not. So the first thing you want to do is consider the audience that your brand is targeting. If you have a poor understanding of the audience you're targeting, the next steps will fail. So it's important that you really put your audience in the center of everything. The second thing you need to do is select what type of name you want. Some people can successfully get away with using their name as their business. These are typically embodied in their vision of the founders. An example of this is the Michael Jordan Brand himself, right? Jordan shoes. He's using his last name. The next one is acronyms. These are shortened versions of descriptive names. The third one is descriptive. The name of your company can legitimately describe what your business is. American Airlines, Home Depot. These are examples of names that tell people exactly what the company does. This avoids any confusion. It can be boring at sometimes, but it works well. The fourth one, suggested names and there are three types. Real, these are terms that are taken straight from the dictionary. Composite, mixing to dictionary words together into one. Facebook is a prime example of this. Invented. Sometimes they're just not enough words in a dictionary to come up with your own brand, so you have to invent one. The fifth one is associative. A reflective meeting back to the brand, a name that has a metaphorical meaning, such as Sirius XM, right? The fifth one is names that derive from another language, right? See, sometimes a la–, name won't make sense in your language but it will make sense in others. The next one abstract name. This is where the power of phonetics comes into play. Now a pro tip for you, make sure it's a name that can be trademarked or copyrighted. Now the third thing, you want to decide what your name should say. Ask yourself, what is your brand vision? What is your company's mission statement? The best brand names don't describe, instead, they translate into some sort of emotional appeal. You want your brand to articulate your brand heart. You need to figure out what your big idea is and how you can translate that into your brand name. You can even try testing with different brand names to see where you find the most success. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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In this video, you’ll learn about the “Spike of Hope” and why you should avoid it when trying to get traffic to your blog.
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Additional Blogging Resources Blogging For Business Course (Complete Playlist) ► https://www.youtube.com/watch?v=y5kQXogrLN0&list=PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq&index=1 How to Grow Your Blog: Two Strategies That Work [2.2] ► https://youtu.be/8IwEdWHlmNI How Often Should You Blog? “Publish More Often” Myth Busted [2.3] ► https://youtu.be/OcGODHvx_pA How to Convert Blog Traffic into Email Subscribers [2.4] ► https://youtu.be/En3IRd8_wtQ ***************************************
According to our observations, most bloggers have an unhealthy obsession with getting spikes in traffic. But they usually fade away quickly, leaving you without consistent traffic. These are called “Spikes of Hope.” So where do these spikes in traffic come from? In this video, we’ll break down the anatomy of these traffic spikes. You’ll also learn why obsessing over this won’t help you grow your blog, and what you actually need to focus on in order to grow yours. #spikeofhope #blogging #seo #bloggingforbusiness Be sure to subscribe for more actionable marketing and SEO tutorials.
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In this video, you’ll learn how to calculate keyword difficulty to determine your chances of ranking in Google.
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Additional Blogging Resources Blogging For Business Course (Complete Playlist) ► https://www.youtube.com/watch?v=y5kQXogrLN0&list=PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq&index=1 The #1 Mistake New Bloggers Make [3.1] ► https://youtu.be/ikUuEB7k5oE How To Determine The Traffic Potential of a Keyword [3.2] ► https://youtu.be/nFqHWjgM3_U Keyword Research: How To Target The Right Keyword [3.3] ► https://youtu.be/PPzSteaow00 How to Use Ahrefs’ Keyword Difficulty Metric [3.5] ► https://youtu.be/d0nuGfPfYNM ***************************************
Analyzing the search traffic potential of your article idea is a very simple and straightforward process. A much bigger challenge is determining your chances of outranking your competitors on Google. But the truth is: no one really knows for sure exactly how Google ranks pages in their search results. Google uses hundreds of different ranking factors, and they mix them depending on the search query. So there’s no way for a third-party tool to crack their algorithms and give you the power to effortlessly get your pages to the top. But what you can do is get clues from pages that already rank at the top of Google. And you’ll learn how to do this in this tutorial. #keyworddifficulty #blogging #seo #bloggingforbusiness Be sure to subscribe for more actionable marketing and SEO tutorials.
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