Category: Search Engine Optimization Tips

Find out how to build the perfect SEO setup on WordPress with our list of 5 must-have plugins. Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 ***************************************
Additional WordPress SEO Resources WordPress SEO Tutorial for Beginners (Search Engine Optimization Basics)
► https://www.youtube.com/watch?v=jN_xx9jGDVc&list=PLvJ_dXFSpd2sVgHHmbCMaoJPhepJeJjNl&index=2 WordPress SEO: Advanced Technical SEO Made Easy
► https://www.youtube.com/watch?v=du-NB9FqVis&list=PLvJ_dXFSpd2sVgHHmbCMaoJPhepJeJjNl&index=3 Link Building Tutorials (Step-By-Step)
► https://www.youtube.com/watch?v=bwYZGWDlQd8&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m&index=1 Keyword Research Tutorials For SEO
► https://www.youtube.com/watch?v=b7PzHO40bOU&list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY&index=1 *************************************** WordPress SEO plugins can help you to master on-page SEO tasks like titles, meta tags, and other content optimization-related things. These plugins are also useful for technical SEO tasks like page speed optimization, redirects, canonicals, and hreflang. However, run a search for “SEO” in the WordPress plugins directory, and you will get nearly a thousand SEO plugins to choose from. You don’t need that many to make your website “SEO-friendly.” In this video, you’ll learn which WordPress plugins you should choose for your website. The first plugin Sam recommends is not what you’ll expect. Plenty of people are familiar with Yoast. But in Sam’s opinion, this plugin is better than Yoast. With this plugin, you can: 1. Preview the SERPS and edit rich snippets
2. Add structured data
3. Quickly add nofollow tags to links
4. Generate sitemaps After you’re done with the basic setup for this plugin, you can take a look at plugins for improving page speed. Now, page speed is important because: a) it is a ranking factor
b) It affects the user experience We’ll show you which plugins you can use to help reduce page speed. Finally, user experience. You’ll find out which plugin helps improve and optimize the UX of your content. WordPress plugins are pretty awesome because it allows you to do complex things without any coding. In fact, we’re creating our own free WordPress SEO plugin. So if you want to be updated when it’s released, sign up for updates at https://ahrefs.com/wordpress-seo-plugin Time stamps 1:06 – Rank Math | All in one SEO plugin
3:45 – A3 Lazy Load | Lazy loading plugin
4:21 – ShortPixel | Image optimization plugin
5:12 – W3 Total Cache | Caching plugin
6:26 – Easy Table of Contents plugin
7:29 – Ahrefs SEO plugin #wordpress #seo #wordpressplugins Be sure to subscribe for more actionable marketing and SEO tutorials.
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The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords || If you think you're in a competitive niche and the SEO strategies that I'm sharing won't work for you, think again. What do you think is the most competitive niche out there? It's SEO. I'm competing with other SEOs who know exactly what I know but check this out. I'm ranking for over 477,000 keywords and I'm getting over 2.2 million unique visitors per month. And today, I'm going to share the exact formula that I use to keep growing my website. Today I'm going to break down the advanced SEO formula that helped me rank for 477,000 keywords. RESOURCES & LINKS: ____________________________________________
Google Search Console – https://search.google.com/search-console/welcome
Ubersuggest – http://ubersuggest.org
ClickFlow – https://www.clickflow.com/
____________________________________________ The first step that you need to take if you want to rank for keywords is to focus on the pages that drive revenue: product pages, service pages, and content pages. A lot of people want to optimize just for the sake of getting more traffic. Ranking for more keywords that don't drive revenue doesn't really matter. So if you haven't set up goal tracking and conversion tracking in your Google analytics, make sure you do that now. So once you've figured out the pages that drive your revenue, the second step that you need to take is to log into Google Search Console. See what the keywords are that are driving traffic to those pages. See the keywords that aren't giving you a lot of clicks, but have a lot of impressions, right? Look for keywords that have less than a 5% click-through rate. Then once you export them, sort them by impression count and click count. Also, look at the rankings. Look at the ones that aren't ranking as high. Keywords that are in positions one, two and three. According to ClickFlow, which optimizes title tags on a daily basis through their software. They found that through research of over 5 million title tags, that if you're in position seven, eight, nine or ten, moving up a few spots doesn't do much of a difference. The next step, I want you to take all those keywords and then add them into your content, whether it's your title tag, your meta description, you're adjusting your content to include those keywords. If you don't do that, what you'll find is your rankings won't go up much more. And there are a few hacks that you can do to increase your clicks as well, which then boost your rankings. The next thing I want you to do is to head on over to Ubersuggest and type in all the keywords that you rank for. And you're going to have to do this one by one. Now once you head over to Ubersuggest click on the keyword ideas report. It'll show you all the long tail variations of that keyword that also drive traffic and are popular. Now you don't want to just shove those keywords in. You want to adjust your content and make sure it makes sense. If it doesn't make sense for the user, it's not relevant. Don't add them in. Now the last tip I have for you is going back into Search Console. See all the pages that have some traffic, but very little traffic. In other words, most of the keywords that they're ranking for are on page two or page three and what you'll want to do is see what other pages on your site are very relevant to that page that's ranking on page two or page three for most of the terms, and see if you can interlink them together. By interlinking your pages together, the juice starts flowing and you'll find that it starts bringing up all your pages. They start ranking higher and as they start ranking higher, you're thinking, Hey Neil, this is just increasing my rankings. This isn't helping me rank for more keywords. Well, once those keywords start ranking higher and higher, you can go back and do the previous step in which you take the keywords that are ranking higher, put them back into Ubersuggest, find all the long-tail variations, and then boom, you adjust the page to include those terms as well. So if you follow all of that, you'll notice that you're going to start ranking for more and more keywords over time. Best of all, you don't have to do link building. It's one of the simplest strategies that I've been using, and this is how I've grown my traffic over the years. Most people continue to write more and more new content. I'll only write one blog article a week, but my team adjusts 90 blog posts per month on our site. That's how effective this strategy is. It's more effective than writing new content. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/rJtW05sxLuQ #SEO #NeilPatel #Traffic

7 SEO Experiments to Test in 2020 [Traffic Generation Quick Wins] || SEO isn't something that you learn once and it's good to go forever. Google makes over 3000 algorithm changes per year. That's a lot of changes. So if you're not continually testing, you're not going to do well and outrank your competitors.Today I'm going to share with you seven SEO experiments to test in 2020. RESOURCES & LINKS: ____________________________________________
ClickFlow – clickflow.com
Open Graph – https://ogp.me/
SlideShare – https://www.slideshare.net/
Akamai – www.akamai.com
CloudFlare – https://www.cloudflare.com/
Ubersuggest – http://ubersuggest.org
____________________________________________ The first test that I want you to try is to AB test your headlines. You want to come up with a handful of different headlines and test them against each other. You can use tools like clickflow.com to do this. The reason this is important is, Google is all about user metrics. If someone does a search for something, heck, if a thousand people do a search for the same term and everyone clicks on the second result instead of the first result, what does that tell Google? The second result is more relevant. It doesn't matter if the first result has better SEO or more back links, they do not care. It shows them that the second result is more relevant and that the second result should be ranking number one. You can also do something in which you ask questions in your title tag. What is SEO? What is digital marketing? Questions tend to increase click throughs by over 10% according to Clickflow. The second experiment I have for you to run is create separate headlines for social media and SEO. Now in the first tip I talked about adjusting your headlines or your title tags, so you can increase your click through rate on Google and boost your rankings. But here's the thing. From everything that we found, what's loved by social media is the total opposite of what's loved by Google. The third experiment I want you to run is to produce a lot less new content. And what we found is when you update your old content, make it fresh, not just a few words here and there, but update it, really make it thorough, better, make sure the links aren't dead, everything that improves the user experience, we find that our traffic and our rankings continually gone up. The fourth experiment that you should consider running is improving your time on site. Google's all about user metrics, bounce rates, time on site, click through rates. All of these things can impact rankings. Continually updating your content, making it longer, that should improve your time on site. Internal linking, getting people to go throughout your whole site, that helps. The fifth test I have for you to run is load your HTML files from a CDN. Everyone already knows that page speed is important to Google's rankings now. The fast your page loads, the higher you're going to rank. You optimize your mobile load speed, that's fine. You do that for desktop as well, that's great. So with the CDN you can use things like CloudFlare to have them host your HTML files, so that way wherever people are visiting your site around the world, you can distribute to them faster, which should improve your rankings. The sixth experiment I have for you is LSI and search intent. Don't just focus on main keywords with the highest search volume. While this might drive a lot of top line traffic and you want to rank from, and even if you can, it takes a lot more time, a lot more effort, and a lot of those keywords don't convert into revenue. The seventh experiment I have for you is double down on video content. The reason I want you to double down on video is one, YouTube SEO is different than Google SEO in which when you rank, you tend to rank within the first 24-48 hours you upload the video. You don't even have to wait months.
Two, the audience in general, we want to consume content through video rather than texts now. Video's becoming much more popular. I get way more people coming up to me that say, "Hey Neil, I see your video content over your text based contact," even though my text based content gets roughly three times more traffic than the video based content. That's the power of videos. You need to keep pushing it out there. You need to keep creating it, and I recommend you create more video content than text-based content. So start mixing that into your overall SEO strategy especially in 2020, and that should help you get more traffic. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/o_S2uyuLiFw #SEO #NeilPatel #DigitalMarketing

My 7 Top-Secret Strategies on How to Get More Facebook Likes || Facebook marketing can seem hopeless sometimes. It's especially true with Facebook because its algorithm restricts organic reach. So anytime you post, there's a really high probability that your friends, your fans, your followers barely see anything that you're posting. But there must be a way to fix this, right? Well, there is. Today, I'm going to share my seven top-secret strategies for getting more Facebook likes. RESOURCES & LINKS: ____________________________________________
MobileMonkey – https://mobilemonkey.com/
TechCrunch -https://techcrunch.com/ App Annie – https://www.appannie.com/en/
____________________________________________ The first tip I have for you, and this one may seem obvious, but most people don't do this, is posting quality information over quantity. It used to be on Facebook where if you keep posting more and more information, eventually your followers, your fans, they'll like your content. Now, Facebook has adjusted their algorithm in which if you post content and your fans barely engage, the next time you post content, they'll show to a lot fewer people. Now here are a few tricks. You already know, if you're going to post quality over quantity, just make sure it's amazing information. But when you go live on Facebook, they tend to show those videos more often than when you post a link to a website. Another type of content that you could post that does really well is means. Anything that can create engagement, and what I mean engagement, I'm not talking about likes, I'm not talking about shares, I'm talking about comments. When you get more comments and engagement, your content is much more likely to go viral. When you go viral, you reach more people. The second thing that you need to do is keep looking at your Facebook insights. I don't know why people don't do this, but Facebook provides you analytics. It shows you the type of people that liked your content, the time of the day you should be posting, the demographics. It shows you every little thing. The third thing you want to do, engage with other brands and influencers within your niche. Listen to these influencers, look at their pages, see what people are liking there, see what their audience eats up, see what their audience hates. That should give you some ideas. You also want to chime in on their page because that also helps to get people back to your page, which should get you more likes and shares as well. And in Facebook's algorithm, for what we've seen is, when popular people engage, like, comment, it actually creates a whole network effect where way more people see it versus someone who has very few followers or fans. Now when you're networking with these influencers, you'll find that a lot of them may ignore you. They may not want to network with you, they may not want to post on your page no matter what you do. So consider inviting them for an interview and post that interview on your page in live time. Right? So when you do a live stream of an interview of you with another influencer, they're much more likely to share it on their page, which helps as well. The next tip I have for you is optimizing for timing. Timing is everything. You can't just post randomly. There are certain times where you're going to get more engagement than other times. For example, I've noticed when I start posting around 6:00, 7:00 AM Pacific Center Time, I get way more engagement than when I post in the afternoon. The next tip I have for you is engaging with your audience with tools like MobileMonkey. According to TechCrunch, 1.3 billion people use Messenger each month. Now, according to App Annie, the number one most popular downloaded app of all time is Facebook. Can you guess what the second most popular app is? Facebook Messenger. My stats, 88% open rates and 56% click-through rate using Facebook Messenger through MobileMonkey. The sixth tip I have for you, be consistent and focus on providing value to your users. Don't just post what you like, post what your audience likes. This goes back to the idea of testing. And last but not least, the last tip I have for you is encouraging engagement. Now, what a lot of people do and I used to do this, was just ask for a comment. When you do that, it'll encourage people to come back again and then leave another comment. The more comments you get, the more likely more people are going to see it, the more likes and shares that you're going to receive. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/LpDIdMrxQCc #Facebook #NeilPatel #DigitalMarketing

Do you want to improve your SEO and rank higher on Google? This tutorial will show you how to use Google Search Console to do that. Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 ***************************************
Additional SEO Resources SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index=2 SEO Checklist 2019: Get More Organic Traffic (Step-by-Step) ► https://www.youtube.com/watch?v=taU9P98zfjk&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index=3 How to Rank Higher on Google in 2019 (Step-by-Step Tutorial) ► https://www.youtube.com/watch?v=Rm1MbJneLSI&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm ***************************************
Google Search Console, previously known as Google Webmaster Tools is one of the best free SEO tools out there. However, most people are not making full use of it. This tutorial will teach you how to use Google Search Console to improve your SEO. Before watching the video, make sure you’ve already handled the basics like verifying your site and submitting your sitemap to Google. The first tip is to improve click-through rate for underperforming keywords. For the purposes of this video, an underperforming keyword is any page where you don’t rank in positions 1 and 2 for that keyword. Basically, if you’re not ranking in positions 1 or 2, you’ll get significantly less search traffic. Sam will show you how to find these underperforming keywords and how to optimize them for better rankings. The second tip is to find and analyze pages with high keyword rankings, but low CTR. You’ll learn how to find out which keywords have subpar CTR, how to analyze the cause and how to improve those pages so you can get more clicks and traffic. The third tip is to check for sitemap errors, warnings, and exclusions. Sitemaps are files that tell search engines which pages are important on your site. They also help crawlers crawl your site more efficiently. If you have issues with your sitemap, you might have a problem since you could be confusing crawlers, leading to wasted time and resources on their end. Sam will teach you how to find out if you have any errors on your sitemap and how to fix them. The last tip is to find pages that need internal links or those that need to be pruned. You’ll learn how to find these pages, and what to do about them. Time stamps 0:50 – Improve clickthrough rate for underperforming keywords 3:07 – Find and analyze the pages with high keyword rankings but low CTR
5:28 – Check for sitemap errors, warnings, and exclusions
6:42 – Find pages that need internal links or those that need to be pruned
9:02 – Limitations of Google Search Console #googlesearchconsole #seo #seotutorial Be sure to subscribe for more actionable marketing and SEO tutorials.
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How to Build 41,142 Backlinks From One Simple Hack | There has to be an easier way to get backlinks than doing a ton of manual outreach and creating a ton of new content. And there is. Today I'm going to share with you how to build 41,142 backlinks from one simple hack. RESOURCES & LINKS: ____________________________________________
Kissmetrics – https://www.kissmetricshq.com/
Ubersuggest – ubersuggest.org
Canva – https://www.canva.com
Infogram – https://infogram.com/
____________________________________________ Now what's this hack that I'm talking about? I'll go into detail on how to do it step by step and replicate the exact same results that we got. But this hack is infographics. So back in the day I had this company called Kissmetrics and eventually, I bought the Kissmetrics domain and I redirected to neilpatel.com including all the content. But within a two year period, we were able to generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique domain names, all from 47 infographics. From a social media perspective in the last two years, these infographics have driven over 41,359 tweets and 20,859 likes. The first step, what I want you to do is, within your industry, there are some popular keywords. Go to Ubersuggest, type in those keywords, real popular head terms. Then I want you to go to the content ideas report and Ubersuggests, this will show you all the blog posts that have a ton of social shares, search traffic and backlinks based on keywords and popularity. Look for any ones that are data-driven. Now, once you find the ones that are data-driven, I want you to go to those pages. You now have this blog post. It has a ton of backlinks, a ton of search traffic, ton of social shares. That is data-driven. What's wrong with the data? It's hard to comprehend. Next step, I want you to go to Canva or Infogram. You can pick either solution, and I want you to go create an infographic with that data. Take that data, make it a very visual, easy to understand format. That way people can skim it, get the information. Make sure you cite your source, tell people where you got the data from. Mention the original source, link out to them. You can't just jack their content. And of course, sprinkle in any tidbits of value-added information in a visual way that you can add that they didn't cover. Typically, when you do this, people will want to share it, they'll want to link to it because it's more valuable than the text-based content. Who wants to read text when they can see everything in a beautiful image. The next step, when you're creating your infographic, has five to six main points. That way it's not overwhelming for people yet enough for them to be like, wow, this is cool. The five to six points need to flow together with each other. It needs to tell a story. I have an infographic from the Kissmetrics website on the meaning of colors. Which colors are used for luxury versus which colors are not used for luxury? All those things flow together. I can tell a story, creates a beautiful infographic. The next step, go back to Ubersuggest. On that content ideas report, when you click the drop-down of links, it shows you all the people linking to that page. Now take that. I want you to head up all the people that linked to the original page and just be like, "Hey, I noticed you linked out to X, Y, and Z website. I actually create an infographic with all that data. You can actually go here and bed that infographic into your blog post so that way people can understand the data and the message easier. If you use it, feel free to link back to my site. Cheers, Neil." You'll find that a lot of people like, "Yeah, I already linked to the original. Why wouldn't I link to also beautiful infographic, embed it into my website so that way I can get more traffic." The next thing I want you to do, when you have this infographic, also publish it on your site. That way people can link back, but use a plugin. If you're using WordPress, WP embeds code generator. That way you can create a simple embed code that people can just copy and paste and that way, hey, for the people that you didn't email out, you'll still get traffic back because all these people are linking. They're sharing it, right? Because some will link to it, some will share it, but it gets more people to your site. They can then copy and paste that embed code, also add it to their website. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/_Jc6UQNRCv8 #SEO #NeilPatel #LinkBuilding

How to Write Headlines People Can’t Help but Click [Powerful Formulas Included] || Eight out of 10 people read your headline but only 2 out of 10 will click through and read the rest of your article. It's all about the headline. Hi, everyone. Today I'm going to teach you how to write headlines that people can't help but to click, and powerful headline formulas are included in this video. RESOURCES & LINKS: ____________________________________________
The Step-by-Step Guide to Writing Powerful Headlines [article]: https://neilpatel.com/blog/the-step-by-step-guide-to-writing-powerful-headlines/ The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included) [article]: https://neilpatel.com/blog/write-better-headlines/
____________________________________________ The first tip I have for you when it comes to headline generation is to write at least five different headlines. You may not know what works best, what people love versus what you love. When you write five different headlines, you can go from there and AB test them. When you do this, you'll figure out what headlines perform the best and which doesn't. This will give you ideas in the future when you're writing more headlines of what your readers like versus what they don't. That way, you're not just making decisions on your headlines based off of gut and then now starting to use data. You'll also want to test length too, typically headlines that are under 50 characters from what we've tested do better than longer ones. The second tip to writing amazing headlines is to use specific numbers and data points. Instead of having a headline like, "I lost millions by doing X instead of Y," it could be, "How choosing X instead of Y cost me three million dollars, $452,928. When you get very specific and granular in your headlines and that's a headline formula that's worked really well for me, you can also use that and borrow it and make it your own, I've found that I tend to get way more clicks and reads. The more specific, the more intriguing, the more honesty and transparency that you're including, the more exactly the number is versus vague, you'll do better, because when you give a vague number, what does that seem like? Oh, it could be dishonest. It could be that you made it up. There's nothing that really backs that up. The third tip, use words that drive action by giving readers rationales. Tips, reasons, lessons, tricks, hacks, ideas, facts, lessons, wins. All those words help with clicks. These will peak the interest of potential readers and your click through rates should go up because they're like, "Oh, cool. This is actionable content versus non-actionable content." Next tip I have for you, be creative with your adjectives. Now, what sounds better? Nine interesting lessons I learned from A, B, and C. Or nine game changing lessons I learned from A, B, and C. You're going to go with the second one, of game changing lessons. You want to inspire people to click by showing them that they're going to get something beyond the ordinary. If you're telling people there's 12 effortless ways they can double their search traffic, and all your tips are really hard to do, you're going to let people down the next time even if you have amazing article with amazing headline, no one's going to click and believe you because you just lost trust with your audience. So make sure you're not duping people as well. The next tip I have for you is use fresh, timely information and make sure you're leveraging the fear of missing out. You don't want people to scroll by our content and be like, "Oh, there's no urgency. I can get to that later." Because the chances are they're not going to come back and get to that later. By letting people know it's fresh, by letting them know that it's immediate, it's just hot off the press, you're likely to get more clicks and more reads. Creating a sense of urgency is a great way to get more clicks and more shares. For example, I once wrote an article that talked about a SEO strategy that less than one percent of SEOs are using. The headline could be a dead-simple SEO strategy that less than 0.1% of SEOs are using. People will be like, "Wait, what is this? I better latch on, read it before other SEOs catch wind, so that way I get the leg up and start ranking higher than them." ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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