Category: Search Engine Optimization Tips

Today is another day of SEO Unlocked. Now, we're going to dive into the advanced parts of content marketing. So this week's going to be really fun. This week, we're going to get into the advanced elements as well as writing content that you could be publishing on your own website. RESOURCES & LINKS: ____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ TechCrunch: https://techcrunch.com/
NerdWallet: https://www.nerdwallet.com/
____________________________________________ When you're creating content, there are many different content types out there and you need to make sure that you master each and every single one because different ones can be used for different things. Some are better for selling, some are better for getting traffic, some are better for getting backlinks. And I want to go over some of the main content types of pieces that I use to generate more traffic. The first one is the list. You can do list in a unique way in which when you're going through it, you can integrate it in a conversational type, and here's the example of someone doing that. Another content type, this is one of my favorites as well, infographics. You can do it on any subject, any topic. But the key with infographics is not to abuse it. A lot of people go out there and be like, oh this infographic on computers will do really well. Next type of content, social media. Depending on the social platform, the type of content that they accept is going to vary largely and a lot of the content that you see on these social platforms that you can also use even on your own website is video. Video is the biggest booming content out there that is going to be more and more popular throughout the next coming year. It's that powerful. There are also podcasts as well. You don't get as many people to attend a webinar because it takes more time commitment from them, but they're super engaged and they're much more likely to convert into a paying customer. Tools are one of the best forms of content marketing and it is my favorite, it actually produces a better ROI. Checklist, people love having a sense of accomplishment and you can give them that with a checklist. So you can create a blog post that has eight steps or seven steps or ten steps and people can go through them step by step. But when you're doing content, there is a secret sauce and most people don't talk about it. It really comes down to these 10 commandments of content outlines. If you follow these ten steps, you're much more likely to produce content that hits and gets traffic because no matter what people tell you about content marketing, there is no guarantee that if someone or you publish a blog post and write one, that it's going to hit. So the first one is word count. The second thing is the tone. The introduction is super important. I also love asking readers questions in my introductions because it creates engagement and it creates that bond between me and the reader. So by using words that are very descriptive, it allows me to help paint that picture for the individual. Another way and this generates a lot of sales is through pre-selling. Then you get into the trigger section. You also want to cover the subtle musketeer intent. Then number nine, we get into personalization. You need to add in your own opinion, your own voice, your own flavor, you're on the slant, your stories. Then of course, last, but not least, there is the source material. This is where you cite all the references, all the data that you're using. That way people can see you as an expert. If you're using stats and data, don't just make them up. If you're getting them from other places, don't steal them either, cite them. And if you don't know how to find the source data, we covered this last week. Where you just Google for any term that you're looking for information on and then you type in data at the end or statistics. So I'm a type in, SEO space statistics or SEO data and you'll end up finding a lot of sites that have stats and data that you can end up citing, assuming it's relevant to the article that you're publishing. So last action steps, I want you to download the ten commandments of the count outlines. Then, I want you to create your first outline. And then, I want you to review your competitors' content with these commandments in mind. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Today I'm going to teach you about the WHIPS concept when it comes to content marketing. If you follow this concept, even if you're not the best writer, you'll be able to attract the right type of audience and then convert them into a customer. With content marketing, you don't need to be the best writer, you just need to understand your reader. RESOURCES & LINKS: ____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ MailChimp: https://mailchimp.com/
ConvertKit: https://convertkit.com/
____________________________________________ And if you follow the WHIPS concept, you won't have to worry about that one bit. And I'm going to break them down one step at a time. So window shopper, they're usually interested in purchasing something, but they might not be from you. They're always Googling, searching for a solution, and if you're using the keyword Ideas Report, Ubersuggest, it'll help you find a lot of help me key words. So when someone's Googling for the solution, you want to make sure they find your site. And again, you can get these keywords the inform me type of ones from the keyword Ideas Report within Ubersuggest. Persuade me, these people know about a product or service and the competitors, and that's a really important part. And again, if you're looking for a comparison related keywords that are more so related to persuade me, you can find them in the comparison tab on Ubersuggest. And of course the show me, they knows about the specific product or service. They just need the final push. 20 things that'll help you become better content marketers. – The first one is put people first. If you help people and always put them first, you're much more likely to succeed. – Number two, you want to create content that teaches if your content doesn't teach and educate people and really provide a benefit where they're done reading and they're like, "Oh, I learned this," you're not going to do well. – Number three, create a conversation. By creating a conversation, by using the words you and I within your blog post, it's going to feel like they're right there in front of you having a conversation with you and they're much more likely to stick around. – Four, define your own tone. Use your own voice, do what's natural for you. Don't try to copy someone else's voice. – You also want to write to one person. Remember, yes, thousands of people could be reading your content, but it's one person at a time, so make sure that you're writing to that one person. That way it's much more personable. – You can also use Google voice instead of typing, so in Google docs you can use the voice feature. A lot of times I'll just talk and it'll write things down and then I'll go back and then modify it. – Number seven, use active voice over passive voice. Active voices like you stole the cookie from the cookie jar. – I also want you to keep your sentences short. Two to three sentences max per paragraph. – I also want you to use simple words. I hate when people use complex words or technical jargon. It's really a big pet peeve for me. – You also want to backup your findings with research. If you're using data trying to prove a point, you need a back it all up with research. – Read inspirational writers. I read people like Seth Godin or Guy Kawasaki, love their writing style. Go find ones that really resonate with you, read it because it'll help you become a better writer. – You also want to add visual media. I use a ton of images as well as videos and even sometimes audio file and it helps convey my message. Image says a thousand words. – You want to guide your user to their next step. Let them know what they need to do step by step and make sure you interlink to other related content pieces that can help them with their journey. – And of course with your blog posts, I love wrapping things up with a conclusion. A lot of people will go to your blog post, scroll all the way down, read the conclusion, if they like it, they'll scroll back up and then read the rest. – Start with the personal story. Storytelling is a 1,000-plus-year-old marketing tactic. It works really well. – Edits can wait, your piece doesn't have to be perfect. – End with the question and when they leave a comment, I make sure I respond to each and every single one. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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It’s not enough to simply publish blog posts and hope to gain traction. You need to promote it. This tutorial will teach you how to promote your content with a simple yet effective content promotion checklist. Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 ***************************************
Additional Content Marketing and Blogging Resources Content Marketing and Blogging Tutorials ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5dP7r3VJY_RXCQ84StTXv Content Marketing Strategy That Gets Leads and Sales ► https://www.youtube.com/watch?v=9fglNtHmc8I How to Write a Blog Post That Actually Gets Traffic ► https://www.youtube.com/watch?v=-kOT39l0omU Blogging Tips for Beginners That Actually Work ► https://www.youtube.com/watch?v=Ml4mQJjgX6g Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m ***************************************
The checklist in this video is something you can follow whenever you publish a new piece of content. The first thing you should do is send an email to your email list. You’ll learn the three most important reasons why you should do this. Next, share your content on social media. But don’t call it a day after you’ve done that. There are a couple of other things you can do to get the most mileage out of social media. And the promotion methods will vary from platform to platform. So, you’ll learn what those things are in the tutorial. Third, email other bloggers you’ve linked to. If you’ve created an in-depth guide, chances are you’ve linked to useful resources or mentioned other creators. So, it is worth reaching out to let them know. This can lead to relationships, social shares, and potentially more backlinks. Sam will show you an example of an email you can use in this tutorial. The next tip is to submit your post to online communities. These are places like niche forums, Reddit, and Facebook groups. These communities are generally tightly knit groups who are interested in a specific topic. So by getting your content in front of them, you have the opportunity to drive targeted traffic to your site. You’ll learn how to do this properly in the tutorial. Next, answer questions on Quora. Quora is a popular Q&A site. And in 2018, they reached 300 million monthly unique visitors to their site. So, this means you can potentially get your content in front of a lot of people just by answering questions. But there is a trick to answering the right questions. You’ll learn how in the video. The final tip is to use paid ads. Paid marketing is awesome because once you start paying for traffic, you’ll get it almost immediately. And given the variety of targeting options you have on platforms like Facebook and Google, you can reach new and hyper-targeted audiences quite easily. And finally, build backlinks. A backlink is when another website links to one of your pages. Google looks at this as a signal that the information being linked to is well trusted. How do you build them? You’ll learn how in the video. Now, note that you don’t have to follow every step in this checklist. But generally speaking, the more things you do, the more eyeballs you’ll attract, and the more traffic you’ll get. #contentpromotion #contentpromotionchecklist #contentmarketing Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs

In this video I’m going to show you how to write a blog post the right way. Specifically, you’re going to learn how to write blog posts that get traffic, social shares, backlinks, first page Google rankings, and more. With that, here’s a quick preview of the techniques I’ll cover in the video: The first step is all about finding the right topic for your post. In my experience, your post topic can make or break your content. And your blog as a whole. So it’s important to get this step right. Next, I’ll show you how to write headlines and post intros that get clicks and engagement. Yes, I’ll draw from my personal experience. But I’ll also show you a few industry studies that back up what I’m talking about. Then, I show you how to write a blog post that gets results. Creating an awesome post isn’t an art. It’s a science. And in this step you’ll learn the step-by-step process you can use to crank out world-class blog content. Finally, I show you how to optimize your post for SEO. This is the exact checklist that I use to optimize my own blog content at Backlinko. And it works. In the end, you’ll have a system that you can follow to write blog posts that help grow your blog. SUBSCRIBE to get higher rankings and more traffic! http://www.youtube.com/subscription_center?add_user=backlinko Follow me on Twitter! https://twitter.com/Backlinko

Today I'm going to be covering content marketing, part one. So we're going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics that you need to implement to get results through content marketing. RESOURCES & LINKS: ____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ QuickSprout: https://www.quicksprout.com/
Crazy Egg: https://www.crazyegg.com/
____________________________________________ Before we get started, I want to let you know, don't look back and ask, "Why," look ahead and ask, "Why not?" Because, as we cover content marketing, what you'll find is, a lot of companies are asking, "Hey, why should I end up doing it?" Well, you should end up doing it because it produces results, and I have some stats to show you later on. But before we get started, let's look at the evolution of Google. What most people don't know is Google does more than one algorithm update per day, and as they've gone around over the years, they've gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they're really able to predict what humans want. So why is content marketing important? I'll go over a few of the main bullet points. Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it's not just for B2C, it's also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you're not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it's a great way to compete against the bigger corporations. And that's why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it'll also help you build trust and authority with your ideal audience, which generates quite a bit of sales. When you're doing content marketing, if you don't understand you're customer's problems, you won't do well. It's all about finding the balance between the keywords that you want to target with your site, and the content. When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product. You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there's good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we'll go over examples of that in the upcoming lessons. And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you're not that creative, you don't have to worry, just following this formula will get you results. So the first step in Franklins' Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked. Now that you have some keywords, you want to first figure out who you are, because not every company is the same. This is super-important, especially at the beginning, you don't want to go off-brand, because yes, it may drive traffic, but if it's off-brand, it probably won't drive any sales, and this is both for B2B and B2C. If you have little to no traffic, and you have a brand-new site where you've done little to no SEO, put in a competitor's domain here, because when you add a competitor's domain name, you'll be able to see what's working for them, and it's a great place to start. This will take you to a page that shows you all the keywords that you're getting traffic for, or your competition's getting traffic for, and it'll give you an idea, on the right side of the report, of who else is ranking, and it'll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well? ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Today I'm going to teach you how to do an SEO site audit. With this lesson, there's going to be a lot of factors and a lot of things that we're going to be breaking down. In addition to that, we're going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don't have to do this all manually. RESOURCES & LINKS: ____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Google's Search Console: https://search.google.com/search-console/
____________________________________________ You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you'll see is a list on Google. You'll either see one result, which is not good, you want to see more than one. You'll see zero results, which is not good either and if you have that, don't worry, we'll teach you how to fix this. So once you know that you can be seen, you want to make sure there's only one version of your website. Then I want you to go to Ubersuggest, type in your domain name. It'll take you to an overview report under the traffic analyser. If you're seeing more traffic over time, that's great. If you have a new website or a website that's barely old and you haven't done much SEO, you're probably going to see no results. And that's okay as well because as you implement some of these changes that I'm going to teach you, your numbers are going to go up, you're going to rank for more keywords which is what the bottom graph shows you, and you're going to get more traffic from Google, which is what the top graph shows you. And this report's also cool because you can put in some of your competitors and it allows you to compare how you're doing to your competition over time. Now it's time to go and analyze your website to see what's wrong, what you need to fix and how you can get more traffic. So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations. You have to fix your whole site. Then you also want to look at the warnings tab and then the recommendations tab as well. If it shows that you have thin content, that's not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense. Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don't have alt tags, it's harder for Google to decipher what that images is about. You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you're getting more and more traffic, eventually you'll see your top pages report load up with a ton of examples. Backlinks, really important factor because the more sites linking to you, the better you're going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link. Going back to the site audit report, you want to make sure you don't have broken pages or broken links. It'll point that out as well and you can fix those. The next thing to check out is site maps. So within Google's Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what's being blocked or what's not. Remember how I showed you that top pages report? If you have a new website, you won't see much there, but if you have an existing website and a ton of traffic, you want to make sure you're linking to those top pages when it makes sense because it'll even help them get more traffic, more social shares, more backlinks over time. And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there's no issues detected. Because if there are, you want to fix them. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Today I'm going to walk you through the process I use for on-page and technical SEO optimization. This is one of the foundations of any successful SEO campaign, so whether you're running an audit to pinpoint specific actions you need to take to improve your website or you're going after more ambitious goals with your SEO campaigns, this is something you have to master. RESOURCES & LINKS: ____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/
Google Analytics: https://analytics.google.com/analytics/web/ ____________________________________________ One thing that most people don't think about when it comes to SEO is dwell time. And if you're not sure what dwell time is, don't worry about that. Its Session duration, you know, is someone staying on your website for a long time. Bounce rate. Are they just bouncing off and going to a different website or going back to Google or somewhere around the web because they're not happy with what they're seeing? And click-through rate. A click-through rate is when someone's doing a Google search, they find a keyword, are they clicking on your listing more than the competitors? Because if they're clicking on your listing more, it tells Google that hey, you're more relevant. But there's things that you can do to keep them there as long as possible. The main way is to measure and check to see if your customers are happy. And even your visitors. The way you do this is you go to Google Analytics, and you sign up. If you're not sure how, you can always email your developer or you can ask my team and we'll tell you feedback on how to do this. Once you add it to your website, you can view it in your source code. And then over time, not right away. And you'll start seeing it for future dates. So if you put on the code today, you're not going to see your traffic stats and your data from a month ago, but you'll see it from today onward. And what's cool about Google Analytics is it can show you session duration, this is how long people are going to be on your website, and then navigation, go to audience. Then click on behavior, and then click on engagement. And you'll get data all the way from time on site, page use per session, bounce rate, these are all very important metrics. What you ideally want to shoot for is people staying on your site for at least two minutes. And I'll show you how to do that over time. The first thing you want to do is within the navigation of Google Analytics, go to behavior, then site content, and then exit pages. This will show you all the pages that are causing people to leave your website. Put yourself in the visitors shoes or the customer shoes. That way I can keep them on my website and keep educating and helping them out and provide a better user experience. You also want to look at your site speed. The slower your site loads, the worse your bounce rates going to get. So go to Ubersuggest. And in Ubersuggest, go to the site audit report in the left hand navigation, once you load up Ubersuggest. And then I want you to click on site audit, in there, not only does this report show you all the errors you'll have when it comes to SEO. As you get more traffic, you get more age, you've been around on the web longer, your bounce rate should decrease. Another way to make your metrics better is to improve your click-through rate. So you want to use appealing text. So for your title, I broke down in the previous lesson on how to create amazing titles, follow that. In your meta description. Make sure you include keywords. And you can use a site audit report in Ubersuggest to make sure you're avoid using long meta descriptions or long title tags, or duplicate descriptions or duplicate title tags. By following all of that, you'll end up doing better and getting more clicks, which will improve your rankings. So you want to make sure that your site is mobile compatible, you can do this through a responsive design, and that helps quite a bit. Page speed is super important with mobile because these mobile devices even if they're on 5G or LTE, it doesn't mean they're going to get that connection everywhere. Site structure is very important too, this will help with click-through rate. If you have a lot of pages on your site in your interlinking right. Over time, when someone searches for your brand, you're going to see an indentation. These are site links. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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