Search Engine Optimization Tips | Page 263 of 302

Mastering Technical SEO Audits – On-page SEO Part 3 – SEO Unlocked – Free SEO Course with Neil Patel

Today I'm going to teach you how to do an SEO site audit. With this lesson, there's going to be a lot of factors and a lot of things that we're going to be breaking down. In addition to that, we're going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don't have to do this all manually. RESOURCES & LINKS: ____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Google's Search Console: https://search.google.com/search-console/
____________________________________________ You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you'll see is a list on Google. You'll either see one result, which is not good, you want to see more than one. You'll see zero results, which is not good either and if you have that, don't worry, we'll teach you how to fix this. So once you know that you can be seen, you want to make sure there's only one version of your website. Then I want you to go to Ubersuggest, type in your domain name. It'll take you to an overview report under the traffic analyser. If you're seeing more traffic over time, that's great. If you have a new website or a website that's barely old and you haven't done much SEO, you're probably going to see no results. And that's okay as well because as you implement some of these changes that I'm going to teach you, your numbers are going to go up, you're going to rank for more keywords which is what the bottom graph shows you, and you're going to get more traffic from Google, which is what the top graph shows you. And this report's also cool because you can put in some of your competitors and it allows you to compare how you're doing to your competition over time. Now it's time to go and analyze your website to see what's wrong, what you need to fix and how you can get more traffic. So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations. You have to fix your whole site. Then you also want to look at the warnings tab and then the recommendations tab as well. If it shows that you have thin content, that's not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense. Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don't have alt tags, it's harder for Google to decipher what that images is about. You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you're getting more and more traffic, eventually you'll see your top pages report load up with a ton of examples. Backlinks, really important factor because the more sites linking to you, the better you're going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link. Going back to the site audit report, you want to make sure you don't have broken pages or broken links. It'll point that out as well and you can fix those. The next thing to check out is site maps. So within Google's Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what's being blocked or what's not. Remember how I showed you that top pages report? If you have a new website, you won't see much there, but if you have an existing website and a ton of traffic, you want to make sure you're linking to those top pages when it makes sense because it'll even help them get more traffic, more social shares, more backlinks over time. And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there's no issues detected. Because if there are, you want to fix them. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/k04rHijEPSw #SEO #NeilPatel #DigitalMarketing

On-page and technical SEO Part 2 – SEO Unlocked – Free SEO Course with Neil Patel

Today I'm going to walk you through the process I use for on-page and technical SEO optimization. This is one of the foundations of any successful SEO campaign, so whether you're running an audit to pinpoint specific actions you need to take to improve your website or you're going after more ambitious goals with your SEO campaigns, this is something you have to master. RESOURCES & LINKS: ____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/
Google Analytics: https://analytics.google.com/analytics/web/ ____________________________________________ One thing that most people don't think about when it comes to SEO is dwell time. And if you're not sure what dwell time is, don't worry about that. Its Session duration, you know, is someone staying on your website for a long time. Bounce rate. Are they just bouncing off and going to a different website or going back to Google or somewhere around the web because they're not happy with what they're seeing? And click-through rate. A click-through rate is when someone's doing a Google search, they find a keyword, are they clicking on your listing more than the competitors? Because if they're clicking on your listing more, it tells Google that hey, you're more relevant. But there's things that you can do to keep them there as long as possible. The main way is to measure and check to see if your customers are happy. And even your visitors. The way you do this is you go to Google Analytics, and you sign up. If you're not sure how, you can always email your developer or you can ask my team and we'll tell you feedback on how to do this. Once you add it to your website, you can view it in your source code. And then over time, not right away. And you'll start seeing it for future dates. So if you put on the code today, you're not going to see your traffic stats and your data from a month ago, but you'll see it from today onward. And what's cool about Google Analytics is it can show you session duration, this is how long people are going to be on your website, and then navigation, go to audience. Then click on behavior, and then click on engagement. And you'll get data all the way from time on site, page use per session, bounce rate, these are all very important metrics. What you ideally want to shoot for is people staying on your site for at least two minutes. And I'll show you how to do that over time. The first thing you want to do is within the navigation of Google Analytics, go to behavior, then site content, and then exit pages. This will show you all the pages that are causing people to leave your website. Put yourself in the visitors shoes or the customer shoes. That way I can keep them on my website and keep educating and helping them out and provide a better user experience. You also want to look at your site speed. The slower your site loads, the worse your bounce rates going to get. So go to Ubersuggest. And in Ubersuggest, go to the site audit report in the left hand navigation, once you load up Ubersuggest. And then I want you to click on site audit, in there, not only does this report show you all the errors you'll have when it comes to SEO. As you get more traffic, you get more age, you've been around on the web longer, your bounce rate should decrease. Another way to make your metrics better is to improve your click-through rate. So you want to use appealing text. So for your title, I broke down in the previous lesson on how to create amazing titles, follow that. In your meta description. Make sure you include keywords. And you can use a site audit report in Ubersuggest to make sure you're avoid using long meta descriptions or long title tags, or duplicate descriptions or duplicate title tags. By following all of that, you'll end up doing better and getting more clicks, which will improve your rankings. So you want to make sure that your site is mobile compatible, you can do this through a responsive design, and that helps quite a bit. Page speed is super important with mobile because these mobile devices even if they're on 5G or LTE, it doesn't mean they're going to get that connection everywhere. Site structure is very important too, this will help with click-through rate. If you have a lot of pages on your site in your interlinking right. Over time, when someone searches for your brand, you're going to see an indentation. These are site links. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

On-page and technical SEO Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

Keyword Research Part 2 – SEO Unlocked – Free SEO Course with Neil Patel

Today I'm going to be breaking down how you can do keyword research. In this training module I'm going to be breaking down keyword metrics, as well as how to match your keyword to a customer journey, and how you can refine your keyword list. RESOURCES & LINKS: ____________________________________________
Download the Ubersuggest Keyword Planner and the Musketeer Persona Research Sheet: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________ One of the most basic metrics is search volume. Whenever you do a search on Ubersuggest you'll see the search volume for any given keyword on a desktop device, as well as a mobile device.This is important to see because desktop devices in many cases convert better than mobile devices. On top of that, you'll be able to see seasonality. This will give you a good understanding of how to control your traffic. That way you can get a steady stream, versus the continual ups and downs. Two other metrics that you really want to look at. The first one is paid difficulty. The higher the paid difficulty, the more competitive it is when you're bidding for a on-paid search and the other metric is SEO difficulty. The lower that number, the easier is it to rank for in Google organic search. The other one to look at if you're doing SEO as well when you're doing your keyword research is CPC, you'll see it on the left. CPC stands for cost-per-click. Typically, the higher the cost the more likely that keyword is going to convert a visitor into a customer. The lower the CPC, that usually means that keyword doesn't drive as qualified traffic, so it doesn't convert as well. Now, when you're going after a keyword for SEO, yes, you know, you're not bidding for it, but still you want to go after those most lucrative keywords. So, the terms that have the lowest SEO difficulty, ideally scores of less than 40 and a high cost-per-click are the ones that are going to tend to drive the most revenue for you. The next part of keyword research is to match the customer journey. They go through roughly six steps, all the way from having a problem to getting success. So, let's go over the journey in detail. Now, using Ubersuggest on the left-hand navigation side you'll see a keyword ideas option. Click on that. That's where I want you to put in your keywords. There's multiple tabs, there's a suggestions tab on that report, a related tab, questions, prepositions and comparisons. So you need to refine your keyword list, and you could do that through four simple steps. The first is the search goal value.
Right, and that is SEO difficulty, but you can also look at domain score. Now that you got your keywords it's all about grouping those keywords and putting them in the right buckets. And you type it out and then in the navigation I want you to click on top pages, and this will show you all their top pages. This is how they're grouping keywords, because a page has many keywords. As you're doing your keyword research there's some important questions that you need to consider. Now, here's a interesting chart from Ahrefs, I'm going to actually show quite a few charts over the next few slides from Ahrefs. They have one of the biggest databases of SEO data out there. And they were looking at the medium number of keywords that the top 20 ranking pages also rank for. As you can see, it's hundreds. And this right here shows the overall domain score of a site and how many keywords that they rank for on any given page. So typically, you know, when the URL score or domain score of a site is high they tend to rank for more keywords on a page. So, as you build up more of your authority you can also rank for more keywords as well. And if you're looking for quick wins, Ahrefs also did an interesting study and they found that keywords with low volumes of under 1,000 are really easy to rank for within a year. So, if you're trying to go after the most competitive terms, it's going to take you much longer versus going after the ones that aren't as competitive. And typically, the lower volume ones don't get that much traffic. Remember how I said you can rank for a hundreds of keywords on a page, so if you have 400 keywords that each have a 1,000 searches, or even 500 searches a month for each of those keywords, that's anywhere from 200,000 to 400,000 potential people that you can attract to your website each and every single month. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/U655ixy-sdE #SEO #NeilPatel #DigitalMarketing

Keyword Research Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

Welcome to another day of SEO Unlocked. Today is very exciting because we're going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That's how people find you. RESOURCES & LINKS: ____________________________________________
SEO Unlocked Course Playlist: https://www.youtube.com/playlist?list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlS Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/welcome
____________________________________________ Are you getting the right traffic? As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you You can use Ubersuggest, It's a tool I built, there's a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what's most likely going to convert and generate you revenue as well. And there's tons of reports in it and I'll show you how to use it over the period of this course. When you go to Ubersuggest on the left-hand navigation side, you'll see a link that says Keyword Ideas. When you type it in a keyword that you're trying to go after anything related to your space such as like shaving or razors, it'll tell you what's popular, the cost per click, the SEO difficulty, that's the word SD you see the abbreviation there or PD is paid difficulty. When SEO difficulty is under 40 it's easier to rank for, when it's over 40 it gets harder and harder to rank for. And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have? And this will give you ideas of if a keyword is good, right? In addition to that, if you don't want to use Ubersuggest there's many other ways you can go and find keywords out there. Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords. You want to rank because you not only do you want traffic, but you need to be able to solve the customer's problem. If you solve their problem, you're much more likely to rank. There's really five steps to keyword success. The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list. So first building a keyword list, you go to neilpatel.com/training and you'll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step. Second, you need to research your target musketeer right? It's all about researching that individual. The other thing that I like doing is Ubersuggest, right? It's a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you'll see a list of suggestions. You don't want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future. You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren't thinking about them and yes they don't drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions. Then of course there's Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there's a navigation button called Content Ideas. So people are like, Hey Neil, it's easy for you but hey, when you're a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console. The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor's website. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/CYicoAcAi0A #SEO #NeilPatel #DigitalMarketing

Introduction to SEO and Why It’s Important – SEO Unlocked – Free SEO Course with Neil Patel

This is the second lesson of my free SEO course called SEO Unlocked. Today I'm going to be going over SEO and why it's important. Did you know that 93% of online experiences start with a search engine? You may think, "All right, there are these search engines out there." "Yeah, sure we know Google." But for a minute, just think about how many times you go on Google or search, or YouTube and search, or Kayak and look for hotels or flights, there are search engines all around us and we're constantly using them. Before we get started into going over SEO, there are a few things I wanted to cover: There's a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction. RESOURCES & LINKS: ____________________________________________
Download the course materials: https://neilpatel.com/training Ubersuggest: https://neilpatel.com/ubersuggest/ Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
____________________________________________ The first one: My industry is too hard to get ranked in. Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better. Now let's go over all five of them. The first one: It doesn't matter what industry you're in, you can always rank on Google. Now, of course, creating an account on Google Search Console and submitting your sitemap isn't a bad thing to do. And you don't need to spend a ton of money to win online, and that's why I started to get into SEO. There are three main keys that you really need to understand if you want to win online. The first is, why is SEO so important? Look, SEO's a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they're searching, you can be found, you're getting that traffic, and some of it will end up converting into sales. The next key to winning online is choosing your battleground. They dominate search on all landscapes. So when you look at the desktop, they're an estimated 4.5 billion active internet users, and Google's search share for desktop is 87%. That's roughly 8.7 out of 10! That's an amazing result. And just being on there isn't enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking. The third key, which is unlocking the SEO factors to win online. One thing that you can do is go to Ubersuggest, click on the Site Audit Report in the left-hand navigation, once you're there, and look at your website, and it'll breakdown the factors that Google is looking at. You're probably wondering, "Hey Neil, this is all great, "but what's the Holy Grail of SEO?" "What's that silver bullet?" Well there's not really a silver bullet. It's a lot of little things that add up, and I'm going to go over them. One of them is Page Speed. For every second delay means roughly 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast. The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index. The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you're going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don't go in-depth on all of them. Another factor and this is from Ahrefs, it's all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point. Another thing to look at is Content Length. Generally speaking, the longer your content, the more social shares you're going to end up getting, the better you're going to end up doing. Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that's getting sites to link to you, it's super important. And one thing that very few SEO's looks at is the power of brand and user signals. The ex-CEO of Google once said, "Brands are the solution, not the problem." "Brands are how you sort out the cesspool." These days security is a big issue as well, so you want to make sure you're using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you're not using SSL, you're more likely to get a warning. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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Welcome to the SEO Unlocked! Free SEO Course with Neil Patel | SEO Training

Welcome to SEO Unlocked. This is my free SEO Course, and I’m going to release new videos on Mondays, Thursdays, and Saturdays. Whether you’re a beginner or a professional SEO, you’ll learn the exact search engine optimization techniques I use in my own business and with my consulting clients. This is the SEO training you’ve been looking for, and over the next few weeks, I'm going to teach you how to get a flood of traffic to your website without having to spend a dollar on advertising. RESOURCES & LINKS: ____________________________________________
Download the Personal Goal Worksheet and the Program Itinerary: https://neilpatel.com/training Get help from my team! Email us at support@neilpatel.com – Subject Line “SEO Help”
____________________________________________ Now, before we get started. I want to go over three things. And I want to congratulate you for these three things because you've done the hardest part. Once you've realized the need for change. Because look, if you don't make any change there's no progress. Two, you sought out advice online via SEO, that's how you found me. And three, you're committed to making the change today which is, to get you more traffic to your website. And I'm living proof, that SEO works right. People are always asking me, "hey does SEO really work, "can I get a ton of traffic from it?" And the answer is yes. Just look at my website. Over time, my traffic has continually raised and is continually growing and that's what's led me to over literally six million visitors a month and out of those visitors over four million of them come from search engines. You can do it no matter what space you're in. It literally works for everyone. A lot of people like, branding and customer experience? "Hey what does that have to do with SEO?" As you're going through this course, there are six ways we're going to be supporting you. You're going to have weekly content like as you're seeing here but on top of the audio and the video you're also going to have slides and PowerPoint templates and worksheets and PDF templates. And as long as you follow along you'll be able to succeed when it comes to SEO, right. We also have weekly live Q&A calls. If you're part of the email list you'll see that we're doing them you'll get notified about them. If you're not you can go to neilpatel.com/newsletter to opt-in. My team, we're also here to help you out. When you email support@neilPatel.com, we try to answer as many questions as possible. There's also the community, whether it's social media and leaving a comment there we're here to respond, I'm there to respond as well. It’s my blog, you leave a comment I'm there to help you out as well. And of course, if you need extra hand-holding and you want my team to do everything for you there's my ad agency Neil Patel Digital as well. All the calls are recorded, so that way they can be referenced again. If you have any questions you can always ask them, we're here to help you grow your business. You can also speak with some of my team members and hopefully, we can help you succeed and get you that traffic that you need. And you will see the results as long as you follow along. We do like helping people out whether you're a small business or a large business, or you have little to no money again, we are here to help people out. And if you're worried that it's too late to start because SEO is super competitive now. That's a limitation of you saying that" hey, it's too late." I don't want you to have that mindset. As I said, we really are here to help you out. And the common mindset that you need to have if you want to do well with SEO is, one, you need to anticipate failure. The next thing is you need to let go and delegate. You need to learn new skills. Those who stay complacent, aren't going to succeed in life. You always want to be thriving, and wanting to learn more. There's a lot of things that you can learn out there. So some action items for you. There's a personal goal worksheet. Handwrite up to 300 words on your personal goal for this program, and how you'll feel when you achieve it. I know this may sound really silly, and you're like, Neil, why do I need to do this? We found that when people go through this exercise, and they download the worksheet and they write this down, they're much more likely to complete it. And then the next thing I want you to do is to download the program itinerary after you write down your goal. Because at that point, you'll know what you're going to end up learning over the next upcoming weeks. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Q_lySNxCag0 #SEO #NeilPatel #SEOCourse