In this video, you’ll learn how to create content that's better than your competitor's by focusing on the four attributes that make content great. Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 ***************************************
Additional Content Marketing Resources How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM Content Marketing and Blogging Tutorials ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5dP7r3VJY_RXCQ84StTXv Content Marketing For Beginners: Complete Guide ► https://www.youtube.com/watch?v=0R_3iarc8IA What is Content Marketing and How to Crush It on a Tiny Budget ► https://www.youtube.com/watch?v=4XrtVkhOBfQ Blogging Tips for Beginners That Actually Work ► https://www.youtube.com/watch?v=Ml4mQJjgX6g How to Write a Blog Post That Actually Gets Traffic ► https://www.youtube.com/watch?v=-kOT39l0omU Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ ***************************************
Everyone says you need to create “better” content than your competitors. While it’s sound advice, what does “better” mean? It’s subjective, and in the marketing world, the phrase has become a cliche. And most people make the mistake of evaluating their competitors’ content through their own personal lenses. They decide whether it's good or bad based on personal opinion. To solve this, we need a framework that’ll allow us to compare content objectively. A framework that’ll allow us to judge pages and remove personal biases. Not only will this help us create "better" content, but it can also help achieve a desired outcome. The four criteria we use to assess content quality are: ► Content clarity
► Content depth
► Usefulness
► Presentation You’ll learn what these four attributes mean and how you can use them to evaluate content. 0:00 Intro
1:49 Four criteria to assess content quality
5:07 Example of a typical affiliate “best of” post
8:41 Example of protein shake recipe post
11:04 Example of the "how-to" posts #contentcreation #contentquality #greatcontent Be sure to subscribe for more actionable marketing and SEO tutorials.
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