Get more of Dan Kennedy's brilliant marketing insights from his No B.S. Marketing Newsletter here: https://www.milesbeckler.com/dan This video breaks down the differences into opinions from two of the best copywriters ever to live… Dan Kennedy and Gary Halbert. They both have different views on what the 1 means in business. And as you will learn they are completely different and potentially contradictory… This create something called cognitive dissonance in your mind. Your ego may not be able to move forward with this kind of unresolved conflict in thought form. But the truth of building your business online is that you must move forward even though there are these types of contradictions and paradoxes everywhere. This is why studying smart people from generations before his keep. Because you can learn that there is actually truth in each of their approaches. You learned that your strategy can be enhanced when you actually adhere to both of their principles. This is the realization that your success is 100% unique to you and you will balance out many different ideas and philosophies learn from others into one truthful strategy for you. So what do you do when you're faced with the paradox of one? If you already have a sales funnel generating leads and sales, begin working on your next offer immediately. If you don't have a sales funnel generating leads and customers, go all in on building out your first funnel. It really is that simple. Just build Miles "Create More Than You Consume" Beckler