Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As …

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

 

 

 

 

 

 

 

 

 

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