Keyword Planning is the plan of how you will target a keyword on your SEO keyword list with blog content, product categories, video content, visual content, advertisements, and any other helpful resources with the purpose of connecting with your target audience, ranking high in search engines, and driving traffic to your website. You need to ask yourself: What is your content plan to connect with your audience and drive traffic for a keyword? Keyword Research is the process of researching and identifying the most relevant and effective keywords to target in your content, with the aim of improving your website's search engine visibility and driving organic traffic to your site. It involves analyzing search data to determine what keywords people are using to search for your products or services, and then strategically incorporating those keywords into your website content, such as blog posts, landing pages, and product descriptions. By conducting thorough keyword research and building an SEO keyword list, you can gain a better understanding of your target audience's search behavior, identify gaps in your content, and create content that addresses the specific needs and interests of your audience. This can help to increase your website's visibility and traffic, and ultimately drive more conversions and revenue for your business. With effective keyword planning, you can choose the types of content you will create to satisfy search intent.