CRM software, or customer relationship management software, is a type of business software that is designed to help businesses manage their interactions with customers and potential customers. The main purpose of CRM software is to help businesses organize and track customer information and interactions, such as phone calls, emails, and meetings, in order to improve customer relationships and support customer service. Some common features of CRM software include contact management, task management, and sales and marketing automation. Many businesses use CRM software to help them manage their customer relationships and improve customer satisfaction.
What is CRM? CRM Explained For Beginners