Discover how to measure the results of your YouTube Advertising campaigns. When you run YouTube Ads, it's hard to know which statistics will be the most important. In addition, how do we know if people are watching and engaging with our video advertisement? In this video, I go over some different ways to understand the results of your YouTube Advertising campaigns by using statistic columns in your Google Ads account. You can learn about how often your video was played to 25%, 50%, 75%, and 100% for each impression. In addition, you can see your cost data such as average cost per view (CPV), average cost per 1,000 impressions (CPM), average cost per click (CPC), and average cost per engagement (CPE).
Measure Results of YouTube Advertising Campaigns – Statistic Columns in Google Ads for Video