Discover some lead generation tips, strategies, and best practices. I go over how to drive more leads for your business. Whether you are looking for B2B leads or B2C leads, there are plenty of ideas that you can use to grow your business. A business lead generation strategy is vital if you want more customers or clients. If you are wondering how to generate leads online, this is the video for you. In order to properly grow your business with Digital Marketing, you need a consistent strategy for keyword research, Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, and Paid Advertising. More qualified traffic to your website will equal more leads and sales for your business. The lead generation techniques and lead generation examples in this video will be very helpful for Marketers, Advertisers, Entrepreneurs, and Business Owners. What is a Lead? – A potential customer or client that shows an interest in your business. A lead can be a business or an individual and it will vary for each company. 7 Lead Generation Best Practices: Demonstrate your experience and demonstrate your expertise. 1. Start with a Lead Magnet Give potential customers a reason why they should contact you. A lead magnet is any offer, incentive, or motivation that leads to a customer contact. 2. Create Compelling Content that Demonstrates Expertise You will drive leads if you consistently write industry blog posts, write books, create videos, create infographics, and/or record a podcast. 3. Optimize Your Website to Drive Leads and Focus on Conversion Rate Optimization Do you want to drive phone calls? Contact form fills? Are you selling directly to consumers? Optimize for the actions that make your business money. 4. Create Landing Pages You send paid traffic and website traffic to your landing pages to drive conversions.  If you A/B test landing pages, you can improve your conversion rate. 5. Stick to a Content Marketing Strategy that Increases Website Traffic You need a content strategy, a content calendar, and a content marketing plan that helps your business reach potential customers or clients. 6. Repurpose Content Across Social Channels People don't use every social channel and they may never visit your website. With social media content, you can reach people on the social channels they use. 7. Use Paid Advertising Last but not least, paid advertising campaigns through Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Ads, etc. can help drive more leads.