Drive more conversions with my 10 important Google Ads Best Practices. There are plenty of Google Ads tips and tricks to go along with the best practices I present in this video. Ultimately, you want to create campaigns that are geared to drive conversions and drive value for your business. In this video, I will show you how to get your campaign off on the right foot so you can focus on improving your landing pages, improving your offer, and refining your ad copy. 1. Conversion Tracking with Value
2. Use the Sales or Leads Objective
3. Test All Campaign Types
4. Use Smart Bidding
5. Phrase Match Keywords – SKAGs
6. 2+ Ads per Ad Group
7. Duplicate Ads & Test Landing Pages
8. Use Remarketing (Your Data)
9. Create & Test Custom Segments
10. Optimize Your Campaigns