Hear the top announcements for Google Ads and AdMob from the 2023 Google for Games Developer Summit. Chapters:
00:00 – Highlights from App campaigns
00:08 – Advanced bidding strategies
00:57 – tROAS for hybrid monetization
01:31 – Introduction to App campaigns for engagement
02:02 – Automated App campaign for engagement setup
02:44 – New suggested audiences from Google Analytics for Firebase
04:04 – Chapter: Highlights from AdMob
04:11 – Chapter: Revamped buyer management UI
04:28 -Streamlined ad unit mapping workflow
04:42 – AdMob bid landscape report
05:12 – AdMob cross-promotion ° Follow us and stay updated
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