How discovery+ became more budget agile and took the guesswork out of cross-channel media buying



Discovery+ is a streaming service owned by Warner Bros. Discovery that is home to shows like 90 Day Fiancee, Love Off The Grid and Love In The Jungle. Learn how discovery+ maximized their budget agility in real time using Performance Max campaigns. The team took the guesswork out of buying digital media across channels to drive a 17% increase in incremental subscribers at a 21% decrease in CPA compared to non-branded Search campaigns. Is your business budget agile like discovery+? Let us know in the comments! About Performance Max campaigns
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How discovery+ became more budget agile and took the guesswork out of cross-channel media buying

How discovery+ became more budget agile and took the guesswork out of cross-channel media buying

 

 

 

 

 

 

 

 

 

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