Measuring the Return on Investment (ROI) of your content efforts in 2023 is an essential task for any business or individual looking to make the most of their content marketing strategies. The digital landscape is continually evolving, and with it, …
How to replace your paid ads with SEO
In the ever-evolving landscape of digital marketing, businesses are constantly seeking effective strategies to stay ahead of the competition and achieve long-term success. Over the years, paid advertising has been a staple for many companies, providing immediate visibility and traffic …
How to Optimize TikTok for SEO
TikTok isn’t just for Gen Z. In fact, it’s rapidly emerging as one of the most important ways for audiences to search and collect information to inform their purchasing decisions. Didn’t think TikTok and SEO belonged in the same sentence? …
How to Use Customer Surveys to Boost Your Conversions
Not incorporating customer feedback into your digital strategy? That’s a disaster waiting to happen. Leverage customer surveys to get actionable insight from your audience and boost conversions in a major way. 00:00 Intro 01:02 Step 1 | Define What You …
My 7 Favorite SEO Strategies
SEO is a marathon, not a sprint. But if you want to set yourself up for success, I highly recommend implementing these 7 tips. 00:00 Intro 00:54 Choose Relevant Keywords 02:19 Optimize for Voice Search 03:37 Make Your Website Mobile …
The Right Way to Segment Your Content
How well do you know your audience? If you're treating every single lead that comes your way the same, you can be totally sabotaging your marketing strategy. So what do you do? You need to use segmentation. 00:00 Intro 00:53 …
How to Get More Social Engagement When Reach is Declining
How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to get thousands of clicks. And it's not just Facebook; social …